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background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb5%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span>Restaurants, boutiques de v\u00eatements, artisans, entreprise de service en pr\u00e9sentiel, \u00e0 la diff\u00e9rence des business 100 % en ligne, vous avez besoin de trouver des clients qui se trouvent dans votre\u00a0<\/span><strong>zone de chalandise<\/strong><span>. En effet, vous, ce qui vous int\u00e9resse c\u2019est de faire venir des personnes qui se situent\u00a0<\/span><strong>\u00e0<\/strong><span>\u00a0<\/span><strong>proximit\u00e9 de votre entreprise<\/strong><span>\u00a0d\u2019un point de vue g\u00e9ographique ou qui vont bient\u00f4t venir dans le coin. Mais alors comment faire ? C\u2019est alors que le\u00a0<\/span><strong>r\u00e9f\u00e9rencement local<span>\u00a0<\/span><\/strong><span>intervient. Je vous propose de vous donner une d\u00e9finition avant de passer aux avantages puis de faire le plein de<\/span><strong><span>\u00a0<\/span>conseils pour am\u00e9liorer votre r\u00e9f\u00e9rencement local<\/strong><span>.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRedRock-EPLM||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb1px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>o<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#4EF8C7&Prime; background_color=\u00a0\u00bb#00258C\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb250px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb1.5%|1%|2%|1%|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bb\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bb\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb border_radii=\u00a0\u00bbon|6px|6px|6px|6px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>Au programme<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; 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r\u00e9f\u00e9rencement local &#8211; d\u00e9finition-utilit\u00e9-conseils\u00a0\u00bb title_text=\u00a0\u00bbMagnetic Story &#8211; r\u00e9f\u00e9rencement local &#8211; d\u00e9finition-utilit\u00e9-conseils\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb400px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset4&Prime; box_shadow_color=\u00a0\u00bb#4EF8C7&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_scale__hover=\u00a0\u00bb93%|93%\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px|||\u00a0\u00bb transparent_background=\u00a0\u00bboff\u00a0\u00bb padding_mobile=\u00a0\u00bbon\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_4,1_4&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; padding_mobile=\u00a0\u00bbon\u00a0\u00bb column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb50px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb17px|||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb830px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/08\/solutions-sur-mesure-re\u0301daction-web-bordeaux-min.jpg\u00a0\u00bb alt=\u00a0\u00bbsolutions sur mesure re\u0301daction web bordeaux\u00a0\u00bb title_text=\u00a0\u00bbsolutions sur mesure re\u0301daction web bordeaux-min\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_duration=\u00a0\u00bb500ms\u00a0\u00bb border_radii=\u00a0\u00bboff||200px||\u00a0\u00bb border_radii_tablet=\u00a0\u00bboff||100px||\u00a0\u00bb border_radii_phone=\u00a0\u00bb\u00a0\u00bb border_radii_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb animation=\u00a0\u00bbfade_in\u00a0\u00bb sticky=\u00a0\u00bbon\u00a0\u00bb always_center_on_mobile=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#00258C\u00a0\u00bb admin_label=\u00a0\u00bbDivider\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_css_main_element=\u00a0\u00bbwidth:130px;\u00a0\u00bb hide_on_mobile=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb14px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb130px\u00a0\u00bb custom_margin=\u00a0\u00bb20px||0px|\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>Tout ce que vous devez savoir sur le r\u00e9f\u00e9rencement local<\/p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb11px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb130px\u00a0\u00bb custom_margin=\u00a0\u00bb6px|||\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"color: #333399;\">D\u00e9finition, sp\u00e9cificit\u00e9s, utilit\u00e9 et bonnes pratiques<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><span id=\"Referencement_local_Definition\">R\u00e9f\u00e9rencement local : D\u00e9finition<\/span><\/h2>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>Le r\u00e9f\u00e9rencement local consiste \u00e0 int\u00e9grer \u00e0 sa strat\u00e9gie de r\u00e9f\u00e9rencement naturel (<a href=\"https:\/\/magnetic-story.com\/grand-guide-referencement-naturel\/\" target=\"_blank\" aria-label=\"SEO (opens in a new tab)\" rel=\"noopener noreferrer\" class=\"rank-math-link\">SEO<\/a>) une partie qui vise \u00e0 ressortir sur les r\u00e9sultats de recherche lorsqu\u2019un internaute indique un lieu ou afin que Google puisse vous situer et vous mettre en avant gratuitement dans les suggestions.<\/p>\n<p>Dans les deux cas, l\u2019id\u00e9e est de faire comprendre au moteur de recherche que votre entreprise est situ\u00e9e \u00e0 tel endroit et que vous vous adressez \u00e0 toutes les personnes qui se trouvent dans un p\u00e9rim\u00e8tre d\u00e9fini par vos soins.<\/p>\n<p>Concr\u00e8tement lorsqu\u2019un internaute tape une requ\u00eate du type \u201crestaurant Bordeaux\u201d ou \u201cbijoutier La Rochelle\u201d, il doit pouvoir vous trouver. Votre apparition dans les r\u00e9sultats de recherche peut prendre la forme d\u2019un lien classique :<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00a0\u00bbon\u00a0\u00bb column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/04\/Marion-Cluptil-Quest-ce-que-le-referencement-local-exemple-de-resultat-mis-en-avant-par-Google-1.png\u00a0\u00bb alt=\u00a0\u00bbMagnetic Story-Quest-ce-que-le-referencement-local-exemple-de-resultat-mis-en-avant-par-Google-1&Prime; title_text=\u00a0\u00bbMagnetic Story-Quest-ce-que-le-referencement-local-exemple-de-resultat-mis-en-avant-par-Google-1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>Et ce type de r\u00e9sultat appara\u00eet tout en haut de la page de r\u00e9sultat.<\/p>\n<p><span class=\"emoji-container\"><span class=\"emoji-outer emoji-sizer\"><span class=\"emoji-inner\">\ud83d\udc49<\/span><\/span><span>\u00a0<\/span>En r\u00e9sum\u00e9, le<span>\u00a0<\/span><\/span><strong>r\u00e9f\u00e9rencement local<span>\u00a0<\/span><\/strong>est un<strong><span>\u00a0<\/span><\/strong><a href=\"http:\/\/marion-cluptil.com\/5-choses-a-savoir-sur-le-referencement-google\/\" target=\"_blank\" aria-label=\"r\u00e9f\u00e9rencement naturel (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">r\u00e9f\u00e9rencement naturel<\/a><strong><span>\u00a0<\/span><\/strong>qui int\u00e8gre une<span>\u00a0<\/span><strong>dimension g\u00e9ographique<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px|||\u00a0\u00bb transparent_background=\u00a0\u00bboff\u00a0\u00bb padding_mobile=\u00a0\u00bbon\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><span id=\"Pourquoi_travailler_son_referencement_local_Les_avantages\">Pourquoi travailler son r\u00e9f\u00e9rencement local ? Les avantages<\/span><\/h2>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Travailler son r\u00e9f\u00e9rencement local permet de<span>\u00a0<\/span><strong>gagner en visibilit\u00e9<\/strong>. En effet, cela vous permet de remonter dans les r\u00e9sultats de recherche sur Google. N\u2019oubliez pas que plus vous apparaissez sur la 1\u00e8re page et plus votre site se site en haut de celle-ci, plus vous avez de chance que les utilisateurs cliquent sur votre site et vous d\u00e9couvre. Vous pouvez ainsi<strong><span>\u00a0<\/span>faire conna\u00eetre votre commerce<\/strong><span>\u00a0<\/span>de nouvelles personnes.<\/p>\n<p>Cela est d\u2019autant plus int\u00e9ressant pour certains secteurs comme la restauration et l\u2019h\u00f4tellerie o\u00f9 plus de 80 % des clients font leur choix apr\u00e8s une recherche internet. Mais cela vaut pour tous les types de business qui impliquent un champ d\u2019action localis\u00e9.<\/p>\n<p>Travailler son r\u00e9f\u00e9rencement local repr\u00e9sente de nombreuses<span>\u00a0<\/span><strong>opportunit\u00e9s de business<\/strong>.<\/p>\n<p><span>De plus, le r\u00e9f\u00e9rencement local est\u00a0<\/span><strong>gratuit<\/strong><span>. Ce n\u2019est pas de la publicit\u00e9 ! Mais bel et bien une branche du r\u00e9f\u00e9rencement naturel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\ud83e\udd13 Envie de booster votre SEO local et de gagner en visibilit\u00e9 ? D\u00e9couvrez notre <a href=\"https:\/\/magnetic-story.com\/formation-magnetic-en-local-2\/\"><strong>formation Magnetic en local<\/strong><\/a>.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><span id=\"Comment_ameliorer_le_referencement_local_de_son_site_internet\">Comment am\u00e9liorer le r\u00e9f\u00e9rencement local de son site internet ?<\/span><\/h2>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162&Prime; header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span>Si vous souhaitez b\u00e9n\u00e9ficier des<\/span><strong><span>\u00a0<\/span>avantages du r\u00e9f\u00e9rencement local sur Google<\/strong><span>, deux types d\u2019actions sont \u00e0 mettre en place. D\u2019une part, des actions sur votre site internet, et d\u2019autre part des actions externes, \u00e0 savoir la cr\u00e9ation d\u2019une\u00a0<\/span><strong>fiche My Google Business optimis\u00e9e<\/strong><span>.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3>Les actions \u00e0 mener sur son site internet<\/h3>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>Votre site internet est le point n\u00e9vralgique de votre r\u00e9f\u00e9rencement naturel, et donc de votre r\u00e9f\u00e9rencement local. Pour<span>\u00a0<\/span><strong>bien travailler votre r\u00e9f\u00e9rencement local<\/strong>, vous devez int\u00e9grer \u00e0 votre<span>\u00a0<\/span><a href=\"http:\/\/marion-cluptil.com\/comment-trouver-ses-mots-cles-les-conseils-dune-redactrice-web-seo\/\" target=\"_blank\" aria-label=\"liste de mots-cl\u00e9s (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">liste de mots-cl\u00e9s<\/a><span>\u00a0<\/span>:<\/p>\n<ul>\n<li>le nom de la ville o\u00f9 est situ\u00e9 votre entreprise ;<\/li>\n<li>le nom des villes les plus importantes dans un rayon de 10 km environ (max 5) ;<\/li>\n<li>le nom de votre d\u00e9partement ;<\/li>\n<li>le nom de votre r\u00e9gion ;<\/li>\n<li>les lieux, monuments, etc. les plus connus pr\u00e8s de votre entreprise ;<\/li>\n<li>les autres noms sous lesquels votre ville est connue (facultatif).<\/li>\n<\/ul>\n<p>Par exemple pour un commerce ou une entreprise situ\u00e9e \u00e0 Toulouse, vous pouvez utiliser les mots-cl\u00e9s de localisation suivants : Toulouse, Blagnac, Ramonville Saint-Agne, Balma, Haut de Garonne, Occitanie, place du capitole, cit\u00e9e de l\u2019espace, Basilique Saint Sernin, ville rose.<\/p>\n<p>Ces mots-cl\u00e9s permettent de d\u00e9finir un contexte, \u00e0 la mani\u00e8re du champ lexical, ce qui facilite la compr\u00e9hension de votre contenu pour les petits robots qui scannent votre site web.<\/p>\n<p>Mais comme pour n\u2019importe quel mot-cl\u00e9, l\u2019objectif n\u2019est pas de faire du bourrage !<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3>R\u00e9daction web : Les bonnes pratiques<\/h3>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>Il existe de nombreux crit\u00e8res en compte en r\u00e9daction web. Voici les bonnes pratiques \u00e0 adopter pour commencer en r\u00e9daction web :<\/p>\n<ul>\n<li>\u00e9crire des phrases courtes ;<\/li>\n<li>utiliser la voie active ;<\/li>\n<li>trouver des titres accrocheurs ;<\/li>\n<li>choisir ses mots-cl\u00e9s avec soin ;<\/li>\n<li>utiliser des champs s\u00e9mantiques riches ;<\/li>\n<li>placer les mots-cl\u00e9s naturellement dans les titres et le corps du texte ;<\/li>\n<li>structurer le contenu avec des titres et des sous-titres ;<\/li>\n<li>faire des paragraphes et a\u00e9rer le texte ;<\/li>\n<li>utiliser les balises H, title, etc. ;<\/li>\n<li>compl\u00e9ter le texte alternatif des images ;<\/li>\n<li>compl\u00e9ter la m\u00e9ta-description de la page ;<\/li>\n<li>ins\u00e9rer des liens internes et \u00e9ventuellement des liens externes ;<\/li>\n<li>respecter la charte \u00e9ditoriale ;<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>Il est \u00e9galement n\u00e9cessaire de pouvoir adapter la r\u00e9daction au format. On n&rsquo;\u00e9crit pas de la m\u00eame fa\u00e7on un article de blog, une publication pour les r\u00e9seaux sociaux, une <a href=\"https:\/\/magnetic-story.com\/comment-rediger-fiche-produit-seduire-clients-google\/\">fiche produit<\/a> ou un ebook par exemple.<\/p>\n<p>Il faut choisir les plus pertinent par rapport \u00e0 l\u2019endroit o\u00f9 vous \u00eates implant\u00e9 et par rapport aux clients que vous souhaitez attirer. De plus, les mots-cl\u00e9s doivent \u00eatre utilis\u00e9s avec parcimonie et de mani\u00e8re naturelle. La lecture doit \u00eatre agr\u00e9able.<\/p>\n<p>Vous pouvez utiliser ces mots-cl\u00e9s dans diff\u00e9rentes expressions dans votre page d\u2019accueil, votre page A propos, ainsi que dans la description de vos services si vous expliquez votre zone d\u2019intervention par exemple. Vous pouvez \u00e9galement cr\u00e9er des articles de blog pour travailler les requ\u00eates les plus recherch\u00e9es par les internautes. Par exemple : Quelles sont les sp\u00e9cialit\u00e9s culinaires \u00e0 Ville \/ R\u00e9gion ?<\/p>\n<p>Une fois le travail de r\u00e9f\u00e9rencement local li\u00e9 aux mots-cl\u00e9s effectu\u00e9, il reste un autre point \u00e0 int\u00e9grer dans votre<span>\u00a0<\/span><strong>strat\u00e9gie de r\u00e9f\u00e9rencement local Google<\/strong>. Pour le coup, rien de bien sorcier et pourtant, cela peut faire toute la diff\u00e9rence ! Il s\u2019agit d\u2019jouter une<span>\u00a0<\/span><strong>carte dynamique sur votre site internet<\/strong>. Vous pouvez la placer en pied de page sur la page d\u2019accueil, sur votre page Contact et\/ou sur votre page A propos.<\/p>\n<p>Cela pr\u00e9sente un double avantage :<\/p>\n<ul>\n<li>les moteurs de recherche peuvent vous situer pr\u00e9cis\u00e9ment<\/li>\n<li>les visiteurs de votre site internet peuvent savoir exactement o\u00f9 vous \u00eates et comment s\u2019y rendre.<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00a0\u00bbon\u00a0\u00bb column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb980&Prime; custom_padding=\u00a0\u00bb50px||0px|\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb980&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/magnetic-story-strategie-contenu-bordeaux-SEO-bordeaux-min.jpg\u00a0\u00bb alt=\u00a0\u00bbmagnetic story strategie contenu bordeaux SEO bordeaux\u00a0\u00bb title_text=\u00a0\u00bbmagnetic-story-strategie-contenu-bordeaux-SEO-bordeaux-min\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; border_radii=\u00a0\u00bboff||200px||\u00a0\u00bb border_radii_tablet=\u00a0\u00bboff||100px||\u00a0\u00bb border_radii_phone=\u00a0\u00bb\u00a0\u00bb border_radii_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb sticky=\u00a0\u00bboff\u00a0\u00bb always_center_on_mobile=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3>R\u00e9f\u00e9rencement local : My Google Business<\/h3>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>M\u00eame si votre site internet est super bien optimis\u00e9 pour le r\u00e9f\u00e9rencement local, je vous encourage vivement \u00e0<span>\u00a0<\/span><a href=\"https:\/\/www.google.com\/intl\/fr_fr\/business\/?gmbsrc=fr-fr-ha-se-akw-gmb-s-219-h~bk-kwd-44738442137-c&amp;ppsrc=GMBB0&amp;utm_campaign=fr-fr-ha-se-akw-gmb-s-219-h~bk-kwd-44738442137-c&amp;utm_source=gmb&amp;utm_medium=ha&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=1652636879&amp;utm_content=64968749993&amp;utm_term=google%20my%20business&amp;gclid=Cj0KCQjwppSEBhCGARIsANIs4p5EYafLmbT1mBPUaMifUelpXP6Cnznkcy-AvpEBifTIcUvRbwPunS0aAqG1EALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" aria-label=\"cr\u00e9er une fiche My Google Business (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">cr\u00e9er une fiche My Google Business<\/a>.<\/p>\n<p>Il s\u2019agit de<span>\u00a0<\/span><strong>d\u00e9clarer \u00e0 Google votre \u00e9tablissement<\/strong>. Prenez le temps de compl\u00e9ter votre fiche avec un maximum d\u2019\u00e9l\u00e9ments :<\/p>\n<ul>\n<li>nom et adresse ;<\/li>\n<li>adresse du site web ;<\/li>\n<li>num\u00e9ro de t\u00e9l\u00e9phone ;<\/li>\n<li>adresse mail ;<\/li>\n<li>photos voire m\u00eame vid\u00e9os ;<\/li>\n<li>texte de pr\u00e9sentation avec int\u00e9gration de vos mots-cl\u00e9s (ici pas forc\u00e9ment ceux portant sur votre situation g\u00e9ographique, mais plut\u00f4t votre activit\u00e9) ;<\/li>\n<li>horaires d\u2019ouverture ;<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>PS : Votre fiche n\u2019appara\u00eet pas de suite sur le moteur de recherche. Google vous envoie un num\u00e9ro d\u2019identification par courrier \u00e0 l\u2019adresse du si\u00e8ge social pour valider sa cr\u00e9ation. Et oui, \u00e7a blague pas chez Google !<\/p>\n<p>Avoir une fiche My Google Business optimis\u00e9e et \u00e0 jour pr\u00e9sente plusieurs avantages.<\/p>\n<p>Tout d\u2019abord, vous pouvez appara\u00eetre dans un encart \u00e0 droite de l\u2019\u00e9cran d\u2019ordinateur de l\u2019utilisateur ou tout en haut des r\u00e9sultats sur smartphone. Id\u00e9al donc pour<span>\u00a0<\/span><strong>capter son attention<\/strong>.<\/p>\n<p>D\u2019autre part, le r\u00e9f\u00e9rencement local se fait tout seul puisque vous renseignez votre adresse et qu\u2019une carte est automatiquement g\u00e9n\u00e9r\u00e9e pour vous<span>\u00a0<\/span><strong>g\u00e9olocaliser<\/strong>.<\/p>\n<p>Enfin, My Google Business int\u00e8gre la possibilit\u00e9 aux clients de laisser des avis sous la forme d\u2019une note sur 5 mat\u00e9rialis\u00e9e par des \u00e9toiles. N\u2019h\u00e9sitez pas \u00e0 inciter vos clients \u00e0 vous laisser une note et un commentaire. Les<span>\u00a0<\/span><strong>avis clients<\/strong><span>\u00a0<\/span>ont un grand pouvoir de conviction chez les prochains utilisateurs qui verront votre fiche.<\/p>\n<p>Ah, et est-ce que je vous ai dit que ce service est<span>\u00a0<\/span><strong>gratuit<span>\u00a0<\/span><\/strong>?<\/p>\n<p>Point important : Toutes les entreprises devraient avoir une fiche My Google Business m\u00eame si elles sont 100 % en ligne. C\u2019est un<span>\u00a0<\/span><strong>levier de visibilit\u00e9<\/strong><span>\u00a0<\/span>et donc d\u2019<strong>acquisition de trafic<\/strong><span>\u00a0<\/span>\u00e0 ne pas n\u00e9gliger.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#B1FCE4&Prime; custom_padding=\u00a0\u00bb5%|5%|5%|5%|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb10%||10%||true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb15%||15%||true|true\u00a0\u00bb border_radii=\u00a0\u00bboff|200px||200px|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2>Ce qu&rsquo;il faut retenir sur le r\u00e9f\u00e9rencement local<\/h2>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162&Prime; header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>Le r\u00e9f\u00e9rencement local est une sous-cat\u00e9gorie du r\u00e9f\u00e9rencement naturel ou SEO. Il vise \u00e0 optimiser les contenus web pour appara\u00eetre dans les premiers r\u00e9sultats de recherche sur un mot-cl\u00e9 et une localisation donn\u00e9e. Pour y parvenir, il est recommand\u00e9 de :<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbdresser une liste de villes et de r\u00e9gion correspondant \u00e0 votre zone d&rsquo;intervention g\u00e9ographique\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/etoile3.svg\u00a0\u00bb alt=\u00a0\u00bbetoile icone svg\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb26px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000&Prime; header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_text_color=\u00a0\u00bb#222222&Prime; custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb image_max_width=\u00a0\u00bb26px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbplacer les mots-cl\u00e9s de mani\u00e8re naturelle dans les diff\u00e9tents contenus du site\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/etoile.svg\u00a0\u00bb alt=\u00a0\u00bbmagnetic story bordeaux\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb26px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000&Prime; header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_text_color=\u00a0\u00bb#222222&Prime; custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb image_max_width=\u00a0\u00bb26px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bboptimiser son site web en utilisant les diff\u00e9rents leviers \u00e0 disposition\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/etoile2.svg\u00a0\u00bb alt=\u00a0\u00bbetoile icone svg\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb26px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000&Prime; header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_text_color=\u00a0\u00bb#222222&Prime; custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb image_max_width=\u00a0\u00bb26px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbcr\u00e9er et optimiser sa fiche Google My Business\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/etoile3.svg\u00a0\u00bb alt=\u00a0\u00bbetoile icone svg\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb26px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000&Prime; header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_text_color=\u00a0\u00bb#222222&Prime; custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb image_max_width=\u00a0\u00bb26px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/left-quote.svg\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb border_radii=\u00a0\u00bboff||||\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p><span role=\"image\" aria-label=\"\ud83d\udc49\">\ud83d\udc49<\/span><span data-token-index=\"1\" class=\"notion-enable-hover\" data-reactroot=\"\"> <span>Vous savez maintenant ce qu\u2019est le\u00a0<\/span><strong>r\u00e9f\u00e9rencement local<\/strong><span>, comment il peut vous aider \u00e0 faire conna\u00eetre votre business, et surtout vous avez plein de conseils \u00e0 mettre en place pour en profiter. Avez-vous d\u00e9j\u00e0 travaill\u00e9 votre r\u00e9f\u00e9rencement local ? Avez-vous une fiche My Google Business ?<\/span><\/span><\/p>\n<p><span data-token-index=\"1\" class=\"notion-enable-hover\" data-reactroot=\"\"><span>\ud83e\udd13 Envie de booster votre SEO local et de gagner en visibilit\u00e9 ? D\u00e9couvrez notre <a href=\"https:\/\/magnetic-story.com\/formation-magnetic-en-local-2\/\"><strong>formation Magnetic en local<\/strong><\/a>.<\/span><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb5%||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>Partagez votre avis en commentaire \ud83d\ude0a<\/p>[\/et_pb_text][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x22;||divi||400&Prime; icon_color=\u00a0\u00bb#00258C\u00a0\u00bb image_icon_width=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_css_main_element=\u00a0\u00bb\/*This is just to make the Demo Responsive you may not need it. This will help in re-ordering the Column stacking on Mobile Devices *\/||display:flex;||flex-wrap:wrap;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#00258C\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p style=\"text-align: center;\"><strong>workbook trouver ses mots-cl\u00e9s<\/strong><\/p>[\/et_pb_text][et_pb_divider _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb210px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_signup provider=\u00a0\u00bbconvertkit\u00a0\u00bb convertkit_list=\u00a0\u00bbMagnetic Story Convertkit|2511057&Prime; layout=\u00a0\u00bbtop_bottom\u00a0\u00bb first_name_fullwidth=\u00a0\u00bboff\u00a0\u00bb last_name_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_fields=\u00a0\u00bbon\u00a0\u00bb success_message=\u00a0\u00bbMerci \ud83e\udd9a On vous donne RDV dans votre bo\u00eete mail !\u00a0\u00bb button_text=\u00a0\u00bb \u00a0\u00bb description=\u00a0\u00bb<p>Inscrivez-vous pour recevoir votre workbook offert pour trouver facilement vos mots-cl\u00e9s et optimiser votre r\u00e9f\u00e9rencement naturel :<\/p>\u00a0\u00bb first_name_fullwidth_tablet=\u00a0\u00bboff\u00a0\u00bb first_name_fullwidth_phone=\u00a0\u00bbon\u00a0\u00bb first_name_fullwidth_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb last_name_fullwidth_tablet=\u00a0\u00bboff\u00a0\u00bb last_name_fullwidth_phone=\u00a0\u00bbon\u00a0\u00bb last_name_fullwidth_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb admin_label=\u00a0\u00bbInline Email Optin 4 &#8211; SamarJ\u00a0\u00bb module_id=\u00a0\u00bbsj-optin-4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; form_field_background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb form_field_text_color=\u00a0\u00bb#4EF8C7&Prime; form_field_focus_background_color=\u00a0\u00bb#B1FCE4&Prime; form_field_focus_text_color=\u00a0\u00bb#00258C\u00a0\u00bb form_field_custom_padding=\u00a0\u00bb20px||20px|30px|true|false\u00a0\u00bb header_level=\u00a0\u00bbh1&Prime; header_font=\u00a0\u00bbMontserrat|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#b87afe\u00a0\u00bb header_font_size=\u00a0\u00bb55px\u00a0\u00bb body_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#000000&Prime; form_field_font_size=\u00a0\u00bb16px\u00a0\u00bb use_background_color=\u00a0\u00bboff\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb20px\u00a0\u00bb button_text_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb button_icon=\u00a0\u00bb&#xe07e;||divi||400&Prime; button_icon_color=\u00a0\u00bb#00258C\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb button_custom_margin=\u00a0\u00bb-73px||||false|false\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10px||||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb35px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb form_field_font_size_phone=\u00a0\u00bb12px\u00a0\u00bb form_field_font_size_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb custom_css_newsletter_fields=\u00a0\u00bbfloat:left;||border-radius:100px !Important\u00a0\u00bb custom_css_newsletter_button=\u00a0\u00bbtop: -70px;||width:50px;||height:50px;||float:right;||border-radius:100px !Important\u00a0\u00bb border_radii_fields=\u00a0\u00bbon|100px|100px|100px|100px\u00a0\u00bb border_width_all_fields=\u00a0\u00bb1px\u00a0\u00bb border_color_all_fields=\u00a0\u00bb#00258C\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_newsletter_fields_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_newsletter_button_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_css_newsletter_button_phone=\u00a0\u00bbwidth:100%;||border-radius:100px !Important;\u00a0\u00bb custom_css_newsletter_fields_tablet=\u00a0\u00bbfloat:left;||border-radius:100px !Important\u00a0\u00bb custom_css_newsletter_fields_phone=\u00a0\u00bbfloat:left;||border-radius:100px !Important\u00a0\u00bb][et_pb_signup_custom_field field_id=\u00a0\u00bbrgpd\u00a0\u00bb field_title=\u00a0\u00bbRGPD\u00a0\u00bb field_type=\u00a0\u00bbcheckbox\u00a0\u00bb checkbox_options=\u00a0\u00bb%91{%22value%22:%22En cochant cette case, je consens \u00e0 re\u00e7evoir des emails occasionnels de la part de Magnetic Story%22,%22checked%22:0,%22dragID%22:-1}%93&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb predefined_field=\u00a0\u00bbrgpd\u00a0\u00bb][\/et_pb_signup_custom_field][\/et_pb_signup][et_pb_code _builder_version=\u00a0\u00bb4.16&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<style><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->   @media only screen and (min-width: 980px) {<!-- [et_pb_line_break_holder] -->    #sj-optin-4 .et_pb_newsletter_button.et_pb_button::after {<!-- [et_pb_line_break_holder] -->  margin-left: -15px !important;<!-- [et_pb_line_break_holder] -->  margin-top: -30px !important;<!-- [et_pb_line_break_holder] -->  background:#4EF8C7!important;<!-- [et_pb_line_break_holder] -->  padding: 8px 15px;<!-- [et_pb_line_break_holder] -->  border-radius: 100px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}  <!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  @media only screen and (max-width: 479px)  {<!-- [et_pb_line_break_holder] -->     #sj-optin-4 .et_pb_newsletter_button.et_pb_button::after {<!-- [et_pb_line_break_holder] -->    margin-top: -45px !important;<!-- [et_pb_line_break_holder] -->    margin-left: -15px !important;<!-- [et_pb_line_break_holder] -->    background:#4EF8C7!important;<!-- [et_pb_line_break_holder] -->    padding: 8px 15px;<!-- [et_pb_line_break_holder] -->    border-radius: 100px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->    @media only screen and (min-width: 479px) and (max-width: 980px) {<!-- [et_pb_line_break_holder] -->     #sj-optin-4 .et_pb_newsletter_button.et_pb_button::after {<!-- [et_pb_line_break_holder] -->    margin-top: 10px !important;<!-- [et_pb_line_break_holder] -->    margin-left: -15px !important;<!-- [et_pb_line_break_holder] -->    background:#4EF8C7!important;<!-- [et_pb_line_break_holder] -->    padding: 8px 15px;<!-- [et_pb_line_break_holder] -->    border-radius: 100px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; 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_builder_version=\u00a0\u00bb4.16&Prime; background_position=\u00a0\u00bbtop_left\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbTokyo-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#00258C\u00a0\u00bb text_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>Plus de lecture<\/p>\n&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1480px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3&Prime; include_categories=\u00a0\u00bball\u00a0\u00bb use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb excerpt_length=\u00a0\u00bb130&Prime; show_more=\u00a0\u00bbon\u00a0\u00bb show_author=\u00a0\u00bboff\u00a0\u00bb show_date=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3&Prime; header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb body_text_color=\u00a0\u00bb#000000&Prime; meta_font=\u00a0\u00bbMontserrat-bold-Magnetic||||||||\u00a0\u00bb meta_text_color=\u00a0\u00bb#4EF8C7&Prime; read_more_font=\u00a0\u00bbTokyo-Magnetic||||||||\u00a0\u00bb read_more_text_color=\u00a0\u00bb#00258C\u00a0\u00bb read_more_font_size=\u00a0\u00bb13px\u00a0\u00bb pagination_font=\u00a0\u00bbTokyo-Magnetic||||||||\u00a0\u00bb pagination_text_color=\u00a0\u00bb#00258C\u00a0\u00bb pagination_font_size=\u00a0\u00bb12px\u00a0\u00bb pagination_line_height=\u00a0\u00bb3em\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|10%||8%|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_read_more=\u00a0\u00bbbackground: #B0FBE3;||padding : 10px 20px 15px 20px;||||\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_radii_image=\u00a0\u00bboff||50px||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb read_more_text_color__hover=\u00a0\u00bb#4EF8C7&Prime; read_more_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb custom_css_read_more__hover=\u00a0\u00bbbackground: #00248B;||padding : 10px 20px 15px 20px;||\u00a0\u00bb custom_css_read_more__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb][\/et_pb_blog][et_pb_button button_url=\u00a0\u00bb\/redaction-web-et-marketing-de-contenu\/\u00a0\u00bb button_text=\u00a0\u00bbretour sur le blog\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb3%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px|25px|15px|25px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb button_text_size_tablet=\u00a0\u00bb\u00a0\u00bb button_text_size_phone=\u00a0\u00bb12px\u00a0\u00bb button_text_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Restaurants, boutiques de v\u00eatements, artisans, entreprise de service en pr\u00e9sentiel, \u00e0 la diff\u00e9rence des business 100 % en ligne, vous avez besoin de trouver des clients qui se trouvent dans votre zone de chalandise. <\/p>\n","protected":false},"author":1,"featured_media":36898880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>Restaurants, boutiques de v\u00eatements, artisans, entreprise de service en pr\u00e9sentiel, \u00e0 la diff\u00e9rence des business 100 % en ligne, vous avez besoin de trouver des clients qui se trouvent dans votre <strong>zone de chalandise<\/strong>. En effet, vous, ce qui vous int\u00e9resse c'est de faire venir des personnes qui se situent <strong>\u00e0<\/strong> <strong>proximit\u00e9 de votre entreprise<\/strong> d'un point de vue g\u00e9ographique ou qui vont bient\u00f4t venir dans le coin. Mais alors comment faire ? C'est alors que le <strong>r\u00e9f\u00e9rencement local <\/strong>intervient. Je vous propose de vous donner une d\u00e9finition avant de passer aux avantages puis de faire le plein de<strong> conseils pour am\u00e9liorer votre r\u00e9f\u00e9rencement local<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:shortcode -->\n<center>[toc]<\/center>\n<!-- \/wp:shortcode -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2>R\u00e9f\u00e9rencement local : D\u00e9finition<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Le r\u00e9f\u00e9rencement local consiste \u00e0 int\u00e9grer \u00e0 sa strat\u00e9gie de r\u00e9f\u00e9rencement naturel (<a href=\"http:\/\/marion-cluptil.com\/pourquoi-le-seo-est-il-si-important\/\" target=\"_blank\" aria-label=\"SEO (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">SEO<\/a>) une partie qui vise \u00e0 ressortir sur les r\u00e9sultats de recherche lorsqu'un internaute indique un lieu ou afin que Google puisse vous situer et vous mettre en avant gratuitement dans les suggestions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Dans les deux cas, l'id\u00e9e est de faire comprendre au moteur de recherche que votre entreprise est situ\u00e9e \u00e0 tel endroit et que vous vous adressez \u00e0 toutes les personnes qui se trouvent dans un p\u00e9rim\u00e8tre d\u00e9fini par vos soins.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Concr\u00e8tement lorsqu'un internaute tape une requ\u00eate du type \"restaurant Bordeaux\" ou \"bijoutier La Rochelle\", il doit pouvoir vous trouver. Votre apparition dans les r\u00e9sultats de recherche peut prendre la forme d'un lien classique :<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":7280,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"http:\/\/marion-cluptil.com\/wp-content\/uploads\/2021\/04\/Marion-Cluptil-Quest-ce-que-le-referencement-local-exemple-de-resultat-de-recherche-avec-lien.png\" alt=\"\" class=\"wp-image-7280\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Ou bien, du fait de la <strong>positon g\u00e9ographique de l'internaute<\/strong>, Google va de lui-m\u00eame lui proposer des r\u00e9sultats \u00e0 proximit\u00e9 :<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":7281,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"http:\/\/marion-cluptil.com\/wp-content\/uploads\/2021\/04\/Marion-Cluptil-Quest-ce-que-le-referencement-local-exemple-de-resultat-mis-en-avant-par-Google-1.png\" alt=\"\" class=\"wp-image-7281\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Et ce type de r\u00e9sultat appara\u00eet tout en haut de la page de r\u00e9sultat.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\ud83d\udc49 En r\u00e9sum\u00e9, le <strong>r\u00e9f\u00e9rencement local <\/strong>est un<strong> <\/strong><a href=\"http:\/\/marion-cluptil.com\/5-choses-a-savoir-sur-le-referencement-google\/\" target=\"_blank\" aria-label=\"r\u00e9f\u00e9rencement naturel (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">r\u00e9f\u00e9rencement naturel<\/a><strong> <\/strong>qui int\u00e8gre une <strong>dimension g\u00e9ographique<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Pourquoi travailler son r\u00e9f\u00e9rencement local ? Les avantages<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Travailler son r\u00e9f\u00e9rencement local permet de <strong>gagner en visibilit\u00e9<\/strong>. En effet, cela vous permet de remonter dans les r\u00e9sultats de recherche sur Google. N'oubliez pas que plus vous apparaissez sur la 1\u00e8re page et plus votre site se site en haut de celle-ci, plus vous avez de chance que les utilisateurs cliquent sur votre site et vous d\u00e9couvre. Vous pouvez ainsi<strong> faire conna\u00eetre votre commerce<\/strong> de nouvelles personnes. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Cela est d'autant plus int\u00e9ressant pour certains secteurs comme la restauration et l'h\u00f4tellerie o\u00f9 plus de 80 % des clients font leur choix apr\u00e8s une recherche internet. Mais cela vaut pour tous les types de business qui impliquent un champ d'action localis\u00e9.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Travailler son r\u00e9f\u00e9rencement local repr\u00e9sente de nombreuses <strong>opportunit\u00e9s de business<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<center><iframe src=\"https:\/\/giphy.com\/embed\/cbWQm0HonZORq\" width=\"480\" height=\"380\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/center>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>De plus, le r\u00e9f\u00e9rencement local est <strong>gratuit<\/strong>. Ce n'est pas de la publicit\u00e9 ! Mais bel et bien une branche du r\u00e9f\u00e9rencement naturel.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Comment am\u00e9liorer le r\u00e9f\u00e9rencement local de son site internet ?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Si vous souhaitez b\u00e9n\u00e9ficier des<strong> avantages du r\u00e9f\u00e9rencement local sur Google<\/strong>, deux types d'actions sont \u00e0 mettre en place. D'une part, des actions sur votre site internet, et d'autre part des actions externes, \u00e0 savoir la cr\u00e9ation d'une <strong>fiche My Google Business optimis\u00e9e<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Les actions \u00e0 mener sur son site internet<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Votre site internet est le point n\u00e9vralgique de votre r\u00e9f\u00e9rencement naturel, et donc de votre r\u00e9f\u00e9rencement local. Pour <strong>bien travailler votre r\u00e9f\u00e9rencement local<\/strong>, vous devez int\u00e9grer \u00e0 votre <a href=\"http:\/\/marion-cluptil.com\/comment-trouver-ses-mots-cles-les-conseils-dune-redactrice-web-seo\/\" target=\"_blank\" aria-label=\"liste de mots-cl\u00e9s (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">liste de mots-cl\u00e9s<\/a> :<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>le nom de la ville o\u00f9 est situ\u00e9 votre entreprise ;<\/li><li>le nom des villes les plus importantes dans un rayon de 10 km environ (max 5) ;<\/li><li>le nom de votre d\u00e9partement ;<\/li><li>le nom de votre r\u00e9gion ;<\/li><li>les lieux, monuments, etc. les plus connus pr\u00e8s de votre entreprise ;<\/li><li>les autres noms sous lesquels votre ville est connue (facultatif).<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Par exemple pour un commerce ou une entreprise situ\u00e9e \u00e0 Toulouse, vous pouvez utiliser les mots-cl\u00e9s de localisation suivants : Toulouse, Blagnac, Ramonville Saint-Agne, Balma, Haut de Garonne, Occitanie, place du capitole, cit\u00e9e de l'espace, Basilique Saint Sernin, ville rose.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ces mots-cl\u00e9s permettent de d\u00e9finir un contexte, \u00e0 la mani\u00e8re du champ lexical, ce qui facilite la compr\u00e9hension de votre contenu pour les petits robots qui scannent votre site web.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mais comme pour n'importe quel mot-cl\u00e9, l'objectif n'est pas de faire du bourrage !<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<center><iframe src=\"https:\/\/giphy.com\/embed\/6e8WZ7f0GZuPS\" width=\"480\" height=\"325\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/center>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><em>On ne gave pas son site internet de mots-cl\u00e9s !<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Il faut choisir les plus pertinent par rapport \u00e0 l'endroit o\u00f9 vous \u00eates implant\u00e9 et par rapport aux clients que vous souhaitez attirer. De plus, les mots-cl\u00e9s doivent \u00eatre utilis\u00e9s avec parcimonie et de mani\u00e8re naturelle. La lecture doit \u00eatre agr\u00e9able.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Vous pouvez utiliser ces mots-cl\u00e9s dans diff\u00e9rentes expressions dans votre page d'accueil, votre page A propos, ainsi que dans la description de vos services si vous expliquez votre zone d'intervention par exemple. Vous pouvez \u00e9galement cr\u00e9er des articles de blog pour travailler les requ\u00eates les plus recherch\u00e9es par les internautes. Par exemple : Quelles sont les sp\u00e9cialit\u00e9s culinaires \u00e0 Ville \/ R\u00e9gion ? <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Une fois le travail de r\u00e9f\u00e9rencement local li\u00e9 aux mots-cl\u00e9s effectu\u00e9, il reste un autre point \u00e0 int\u00e9grer dans votre <strong>strat\u00e9gie de r\u00e9f\u00e9rencement local Google<\/strong>. Pour le coup, rien de bien sorcier et pourtant, cela peut faire toute la diff\u00e9rence ! Il s'agit d'jouter une <strong>carte dynamique sur votre site internet<\/strong>. Vous pouvez la placer en pied de page sur la page d'accueil, sur votre page Contact et\/ou sur votre page A propos. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Cela pr\u00e9sente un double avantage :<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>les moteurs de recherche peuvent vous situer pr\u00e9cis\u00e9ment<\/li><li>les visiteurs de votre site internet peuvent savoir exactement o\u00f9 vous \u00eates et comment s'y rendre.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:html -->\n<center><iframe src=\"https:\/\/giphy.com\/embed\/3ov9jJJoFINnXlgeBy\" width=\"480\" height=\"268\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/center>\n<!-- \/wp:html -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>R\u00e9f\u00e9rencement local : My Google Business<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>M\u00eame si votre site internet est super bien optimis\u00e9 pour le r\u00e9f\u00e9rencement local, je vous encourage vivement \u00e0 <a href=\"https:\/\/www.google.com\/intl\/fr_fr\/business\/?gmbsrc=fr-fr-ha-se-akw-gmb-s-219-h~bk-kwd-44738442137-c&amp;ppsrc=GMBB0&amp;utm_campaign=fr-fr-ha-se-akw-gmb-s-219-h~bk-kwd-44738442137-c&amp;utm_source=gmb&amp;utm_medium=ha&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=1652636879&amp;utm_content=64968749993&amp;utm_term=google%20my%20business&amp;gclid=Cj0KCQjwppSEBhCGARIsANIs4p5EYafLmbT1mBPUaMifUelpXP6Cnznkcy-AvpEBifTIcUvRbwPunS0aAqG1EALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" aria-label=\"cr\u00e9er une fiche My Google Business (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">cr\u00e9er une fiche My Google Business<\/a>. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Il s'agit de <strong>d\u00e9clarer \u00e0 Google votre \u00e9tablissement<\/strong>. Prenez le temps de compl\u00e9ter votre fiche avec un maximum d'\u00e9l\u00e9ments :<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>nom et adresse ;<\/li><li>adresse du site web ;<\/li><li>num\u00e9ro de t\u00e9l\u00e9phone ;<\/li><li>adresse mail ;<\/li><li>photos voire m\u00eame vid\u00e9os ;<\/li><li>texte de pr\u00e9sentation avec int\u00e9gration de vos mots-cl\u00e9s (ici pas forc\u00e9ment ceux portant sur votre situation g\u00e9ographique, mais plut\u00f4t votre activit\u00e9) ;<\/li><li>horaires d'ouverture ;<\/li><li>etc.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>PS : Votre fiche n'appara\u00eet pas de suite sur le moteur de recherche. Google vous envoie un num\u00e9ro d'identification par courrier \u00e0 l'adresse du si\u00e8ge social pour valider sa cr\u00e9ation. Et oui, \u00e7a blague pas chez Google !<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Avoir une fiche My Google Business optimis\u00e9e et \u00e0 jour pr\u00e9sente plusieurs avantages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tout d'abord, vous pouvez appara\u00eetre dans un encart \u00e0 droite de l'\u00e9cran d'ordinateur de l'utilisateur ou tout en haut des r\u00e9sultats sur smartphone. Id\u00e9al donc pour <strong>capter son attention<\/strong>. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>D'autre part, le r\u00e9f\u00e9rencement local se fait tout seul puisque vous renseignez votre adresse et qu'une carte est automatiquement g\u00e9n\u00e9r\u00e9e pour vous <strong>g\u00e9olocaliser<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Enfin, My Google Business int\u00e8gre la possibilit\u00e9 aux clients de laisser des avis sous la forme d'une note sur 5 mat\u00e9rialis\u00e9e par des \u00e9toiles. N'h\u00e9sitez pas \u00e0 inciter vos clients \u00e0 vous laisser une note et un commentaire. Les <strong>avis clients<\/strong> ont un grand pouvoir de conviction chez les prochains utilisateurs qui verront votre fiche.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ah, et est-ce que je vous ai dit que ce service est <strong>gratuit <\/strong>?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Point important : Toutes les entreprises devraient avoir une fiche My Google Business m\u00eame si elles sont 100 % en ligne. C'est un <strong>levier de visibilit\u00e9<\/strong> et donc d'<strong>acquisition de trafic<\/strong> \u00e0 ne pas n\u00e9gliger.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Vous savez maintenant ce qu'est le <strong>r\u00e9f\u00e9rencement local<\/strong>, comment il peut vous aider \u00e0 faire conna\u00eetre votre business, et surtout vous avez plein de conseils \u00e0 mettre en place pour en profiter. Avez-vous d\u00e9j\u00e0 travaill\u00e9 votre r\u00e9f\u00e9rencement local ? Avez-vous une fiche My Google Business ?<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"2880","footnotes":""},"categories":[15],"tags":[],"dipi_cpt_category":[],"_links":{"self":[{"href":"https:\/\/magnetic-story.com\/wp-json\/wp\/v2\/posts\/7270"}],"collection":[{"href":"https:\/\/magnetic-story.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magnetic-story.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magnetic-story.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magnetic-story.com\/wp-json\/wp\/v2\/comments?post=7270"}],"version-history":[{"count":0,"href":"https:\/\/magnetic-story.com\/wp-json\/wp\/v2\/posts\/7270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magnetic-story.com\/wp-json\/wp\/v2\/media\/36898880"}],"wp:attachment":[{"href":"https:\/\/magnetic-story.com\/wp-json\/wp\/v2\/media?parent=7270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magnetic-story.com\/wp-json\/wp\/v2\/categories?post=7270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magnetic-story.com\/wp-json\/wp\/v2\/tags?post=7270"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/magnetic-story.com\/wp-json\/wp\/v2\/dipi_cpt_category?post=7270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}