{"id":36901859,"date":"2024-02-19T08:00:00","date_gmt":"2024-02-19T06:00:00","guid":{"rendered":"https:\/\/magnetic-story.com\/?p=36901859"},"modified":"2024-02-01T12:57:37","modified_gmt":"2024-02-01T10:57:37","slug":"social-selling-une-strategie-gagnante","status":"publish","type":"post","link":"https:\/\/magnetic-story.com\/social-selling-une-strategie-gagnante\/","title":{"rendered":"Social Selling : une strat\u00e9gie gagnante ?"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_fullwidth_post_title meta=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbackground\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; 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_builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb14px||0px|\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<span style=\"color: #00258c;\"><strong>Marion<\/strong><\/span>, Content strategist &#038; CEO Magnetic Story[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#00258C\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb link_font=\u00a0\u00bbTokyo-Magnetic||||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImNhdGVnb3J5In19@[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#00258C\u00a0\u00bb text_font_size=\u00a0\u00bb14px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb background_color=\u00a0\u00bb#4EF8C7&Prime; text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb200px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb30px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb1%||1%||true|false\u00a0\u00bb border_radii=\u00a0\u00bbon|6px|6px|6px|6px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImogTSwgWSIsImN1c3RvbV9kYXRlX2Zvcm1hdCI6IiJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#B1FCE4&Prime; custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||40px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb6%||40px||false|false\u00a0\u00bb border_radii=\u00a0\u00bboff|200px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb5%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p><span>La puissance du marketing digital et notamment des r\u00e9seaux sociaux n\u2019est plus \u00e0 prouver. Ainsi, <\/span><a href=\"https:\/\/business.linkedin.com\/fr-fr\/sales-solutions\/social-selling\" class=\"notion-link-token notion-focusable-token notion-enable-hover\" rel=\"noopener noreferrer\" data-token-index=\"1\" tabindex=\"0\" target=\"_blank\"><span class=\"link-annotation-unknown-block-id--2008830425\">78 <\/span><\/a><a href=\"https:\/\/business.linkedin.com\/fr-fr\/sales-solutions\/social-selling\" class=\"notion-link-token notion-focusable-token notion-enable-hover\" rel=\"noopener noreferrer\" data-token-index=\"2\" tabindex=\"0\" target=\"_blank\"><span class=\"link-annotation-unknown-block-id--2008830425\">%<\/span><\/a><span>\u00a0des entreprises qui pratiquent le <\/span><span data-token-index=\"4\" class=\"notion-enable-hover\">social selling<\/span><span> vendent plus que celles qui n\u2019utilisent pas les r\u00e9seaux sociaux. Mais en quoi consiste exactement cette strat\u00e9gie ? <\/span><span data-token-index=\"6\" class=\"notion-enable-hover\">Pourquoi utiliser le social selling pour son entreprise ?<\/span><span> Et comment faire en pratique ? Voyons cela tout de suite !<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRedRock-EPLM||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb1px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<p>o<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#4EF8C7&Prime; background_color=\u00a0\u00bb#00258C\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb250px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb1.5%|1%|2%|1%|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bb\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bb\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb border_radii=\u00a0\u00bbon|6px|6px|6px|6px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<p>Au programme<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<center><\/center>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#4EF8C7&Prime; background_color=\u00a0\u00bb#00258C\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb250px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb1.5%|1%|2%|1%|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bb\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bb\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb border_radii=\u00a0\u00bbon|6px|6px|6px|6px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<p>Partager sur Pinterest<\/p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2024\/02\/Epingle-Pinterest-2023-MS-min.png\u00a0\u00bb alt=\u00a0\u00bbMagnetic Story &#8211; Social Selling : une strat\u00e9gie gagnante ?\u00a0\u00bb title_text=\u00a0\u00bb Magnetic Story &#8211; Social Selling : une strat\u00e9gie gagnante ?\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb400px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset4&Prime; box_shadow_color=\u00a0\u00bb#4EF8C7&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_scale__hover=\u00a0\u00bb93%|93%\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px|||\u00a0\u00bb transparent_background=\u00a0\u00bboff\u00a0\u00bb padding_mobile=\u00a0\u00bbon\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_4,1_4&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; padding_mobile=\u00a0\u00bbon\u00a0\u00bb column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb50px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb17px|||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb830px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2024\/02\/20-min.png\u00a0\u00bb alt=\u00a0\u00bbMagnetic Story &#8211; Social Selling : une strat\u00e9gie gagnante ?\u00a0\u00bb title_text=\u00a0\u00bbMagnetic Story &#8211; Social Selling : une strat\u00e9gie gagnante ?\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_duration=\u00a0\u00bb500ms\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_radii=\u00a0\u00bboff||200px||\u00a0\u00bb border_radii_tablet=\u00a0\u00bboff||100px||\u00a0\u00bb border_radii_phone=\u00a0\u00bb\u00a0\u00bb border_radii_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb animation=\u00a0\u00bbfade_in\u00a0\u00bb sticky=\u00a0\u00bbon\u00a0\u00bb always_center_on_mobile=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#00258C\u00a0\u00bb admin_label=\u00a0\u00bbDivider\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_css_main_element=\u00a0\u00bbwidth:130px;\u00a0\u00bb hide_on_mobile=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb14px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb130px\u00a0\u00bb custom_margin=\u00a0\u00bb20px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Tout ce que vous devez savoir sur le social selling<\/p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb11px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb130px\u00a0\u00bb custom_margin=\u00a0\u00bb6px|||\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<p><span style=\"color: #333399;\">D\u00e9finition, sp\u00e9cificit\u00e9s, utilit\u00e9 et bonnes pratiques<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h2><span>Qu&rsquo;est-ce qu&rsquo;est le social selling ?<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h3><span>Social selling : d\u00e9finition<\/span><\/h3>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Le social selling est une m\u00e9thode de <strong>g\u00e9n\u00e9ration de leads<\/strong> principalement utilis\u00e9es par les commerciaux qui vise \u00e0 utiliser les r\u00e9seaux sociaux pour <strong>entrer en contact et maintenir la relation avec les prospects<\/strong>.<\/p>\n<p>Au lieu de recourir aux m\u00e9thodes de prospection \u00e0 froid, le social selling permet de cr\u00e9er un lien de confiance reposant sur des \u00e9changes personnalis\u00e9s qui permettent de suivre le prospect dans toutes les \u00e9tapes du tunnel de vente. Cette m\u00e9thode est donc compl\u00e9mentaire \u00e0 une strat\u00e9gie d\u2019<a href=\"https:\/\/www.notion.so\/Article-Social-Selling-une-strat-gie-gagnante-20674cb0c2984a89ad1dd7ba7513fcf0?pvs=21\" target=\"_blank\" rel=\"noopener\">inbound marketing<\/a>.<\/p>\n<p>Par cons\u00e9quent, le social selling ne se r\u00e9sume pas \u00e0 ajouter des contacts sur LinkedIn. Il s\u2019agit d\u2019une v\u00e9ritable d\u00e9marche commerciale et marketing.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h3><span>Quels sont les 4 piliers du social selling ?<\/span><\/h3>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Un social selling r\u00e9ussi repose sur 4 piliers :<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>une image de marque bien construite<\/strong>. Cela implique d\u2019\u00eatre facilement reconnaissable, d\u2019avoir des profils professionnels sur les r\u00e9seaux sociaux et d\u2019entretenir cette image aupr\u00e8s du public cible ;<\/li>\n<li><strong>une parfaite connaissance de sa cible<\/strong>, c\u2019est-\u00e0-dire avoir dress\u00e9 le <a href=\"https:\/\/magnetic-story.com\/persona-definition-interet-methode\/\">portrait de son client id\u00e9al<\/a> aussi connu sous le nom de persona. Ainsi, vous pouvez atteindre votre cible de la mani\u00e8re la plus adapt\u00e9e ;<\/li>\n<li><strong>une strat\u00e9gie de contenus bien ficel\u00e9e.<\/strong> Il est important de publier du contenu de qualit\u00e9 de mani\u00e8re r\u00e9guli\u00e8re aupr\u00e8s de votre cible pour faciliter l\u2019entr\u00e9e en contact, montrer votre expertise et gagner en cr\u00e9dibilit\u00e9 ;<\/li>\n<li><strong>une v\u00e9ritable interaction avec la cible<\/strong>. Il ne suffit pas de publier du bon contenu, il faut \u00e9galement \u00eatre proactif sur les plateformes investies. C\u2019est alors que le terme \u201csocial\u201d de r\u00e9seau social prend tout son sens.<\/li>\n<\/ol>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h2><span>Quels sont les objectifs du social selling ?<\/span><\/h2>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Si vous vous demandez pourquoi mettre en place une strat\u00e9gie de social selling, sachez que les raisons de recourir \u00e0 cette strat\u00e9gie sont nombreuses.<\/p>\n<p>Commen\u00e7ons par quelques <a href=\"https:\/\/business.linkedin.com\/fr-fr\/sales-solutions\/social-selling\" target=\"_blank\" rel=\"noopener\">chiffres<\/a> significatifs en la mati\u00e8re :<\/p>\n<ul>\n<li>45% d\u2019opportunit\u00e9s de ventes en plus pour les entreprises qui utilisent le social selling par rapport \u00e0 celles qui ne le font pas ;<\/li>\n<li>51% de chances en plus d\u2019atteindre vos quotas de vente ;<\/li>\n<li>78 % des commerciaux qui pratiquent le social selling vendent plus que ceux qui ne le font pas.<\/li>\n<\/ul>\n<p>Mais alors, pourquoi \u00e7a fonctionne aussi bien ?<\/p>\n<p>Le social selling permet d\u2019<strong>am\u00e9liorer vos r\u00e9sultats commerciaux<\/strong>. Cela s\u2019explique principalement par le fait qu\u2019il permet de tisser de <strong>v\u00e9ritables relations avec vos prospects<\/strong>. Il est plus facile d\u2019identifier les personnes d\u00e9j\u00e0 sensibles \u00e0 votre domaine d\u2019expertise, d\u2019entrer en contact avec elles de mani\u00e8re \u201cdouce\u201d et donc de comprendre leurs besoins. Il est lors beaucoup plus ais\u00e9 pour le commercial de r\u00e9pondre \u00e0 ses questions voire de les anticiper, et de lui faire une proposition adapt\u00e9e. Les personnes contact\u00e9es se sentent entendues et consid\u00e9r\u00e9es. Bien plus que lorsque vous passez 50 appels de vente \u00e0 froid dans la journ\u00e9e en suivant un listing !<\/p>\n<p>D\u2019autre part, cette m\u00e9thode permet de <strong>construire une relation dans le temps<\/strong>. Si la personne n\u2019est pas pr\u00eate \u00e0 acheter, elle le sera peut \u00eatre dans quelques semaines ou quelques mois. Le fait d\u2019avoir d\u00e9j\u00e0 \u00e9chang\u00e9 avec elle \u00e0 ce sujet va renforcer sa confiance et son int\u00e9r\u00eat pour votre solution. Elle est d\u00e9j\u00e0 bien avanc\u00e9e dans le tunnel de vente, car elle a d\u00e9passer le stade de la d\u00e9couverte et peut-\u00eatre m\u00eame de la consid\u00e9ration. Le moment venu, il sera donc beaucoup simple de la convaincre d\u2019acheter votre produit ou votre service.<\/p>\n<p>En outre, le social selling vous offre la possibilit\u00e9 de <strong>promouvoir votre entreprise de mani\u00e8re gratuite<\/strong>. En cr\u00e9ant du contenu adapt\u00e9 \u00e0 votre cible sur les r\u00e9seaux sociaux, ces derniers deviennent une v\u00e9ritable pancarte publicitaire pour votre entreprise. Cela participe \u00e0 d\u00e9velopper votre image de marque et \u00e0 gagner en visibilit\u00e9. De plus, le social selling peut \u00e9galement mettre en valeur votre <strong>marque employeur<\/strong>, ce qui n\u2019est jamais n\u00e9gligeable !<\/p>\n<p>Enfin, le social selling peut \u00eatre pratiquer par n\u2019importe quelle entreprise. Que vous vendiez des produits ou des services, \u00e0 des particuliers (BtoC) ou \u00e0 des professionnels (BtoB), et ce, quelle que soit la taille de votre entreprise (grand groupe, TPE\/PME, start-up, auto-entrepreneur \u2026), \u00e7a fonctionne.<\/p>\n<p>En r\u00e9sum\u00e9, l\u2019objectif du social selling est triple :<\/p>\n<ul>\n<li>g\u00e9n\u00e9rer des leads ;<\/li>\n<li>construire une relation de confiance pour les faire avancer dans le tunnel de vente ;<\/li>\n<li>d\u00e9velopper l\u2019image de marque de l\u2019entreprise.<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px|||\u00a0\u00bb transparent_background=\u00a0\u00bboff\u00a0\u00bb padding_mobile=\u00a0\u00bbon\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; 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Quelle est l&rsquo;utilit\u00e9 de la r\u00e9daction web &#8211; r\u00e9f\u00e9rencement naturele et marketing de contenu\u00a0\u00bb title_text=\u00a0\u00bbSocial Selling une strat\u00e9gie gagnante\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_duration=\u00a0\u00bb500ms\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb animation=\u00a0\u00bbfade_in\u00a0\u00bb sticky=\u00a0\u00bbon\u00a0\u00bb always_center_on_mobile=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h2><span>Comment utiliser le social selling ?<\/span><\/h2>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162&Prime; header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Si vous souhaitez utiliser le social selling pour d\u00e9velopper votre activit\u00e9, plusieurs \u00e9tapes sont \u00e0 suivre :<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>fixer des objectifs clairs :<\/li>\n<li>choisir les r\u00e9seaux sociaux \u00e0 investir ;<\/li>\n<li>optimiser vos profils sur les r\u00e9seaux sociaux ;<\/li>\n<li>cr\u00e9er du contenu de qualit\u00e9 r\u00e9guli\u00e8rement ;<\/li>\n<li>\u00e9changer sinc\u00e8rement avec votre cible ;<\/li>\n<li>suivre vos r\u00e9sultats.<\/li>\n<\/ol>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h3><span>1 &#8211; Fixer des objectifs clairs<\/span><\/h3>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162&Prime; header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Une bonne strat\u00e9gie sans objectif, \u00e7a n\u2019existe pas. C\u2019est pourquoi, si vous d\u00e9cidez de recourir au social selling, vous devez d\u00e9finir des objectifs clairs \u00e0 atteindre. Le plus simple reste de se fixer des objectifs SMART, c\u2019est-\u00e0-dire sp\u00e9cifiques, mesurables, ambitieux, r\u00e9alistes et temporellement d\u00e9finis.<\/p>\n<p>En effet, le social selling peut vous permettre d\u2019atteindre diff\u00e9rents types d\u2019objectifs comme :<\/p>\n<ul>\n<li>g\u00e9n\u00e9rer des leads qualifi\u00e9s ;<\/li>\n<li>d\u00e9velopper la notori\u00e9t\u00e9 de la marque ;<\/li>\n<li>fid\u00e9liser vos clients ;<\/li>\n<li>am\u00e9liorer votre marque employeur ;<\/li>\n<li>g\u00e9n\u00e9rer du trafic vers votre site internet ;<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>\u00c0 vous de d\u00e9terminer l\u2019objectif principal que vous souhaitez poursuivre en fonction de la strat\u00e9gie globale de l\u2019entreprise.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h3><span>2 &#8211; Choisir les r\u00e9seaux sociaux \u00e0 utiliser<\/span><\/h3>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Une fois que vous avez d\u00e9termin\u00e9 vos objectifs et votre cible, vous allez pouvoir <a href=\"https:\/\/magnetic-story.com\/quel-reseau-social-choisir\/\">identifier les r\u00e9seaux sociaux les plus adapt\u00e9s<\/a>.<\/p>\n<p><a href=\"https:\/\/magnetic-story.com\/comment-prospecter-sur-linkedin\/\">LinkedIn<\/a> est le grand favori en mati\u00e8re de social selling, mais vous pouvez tout \u00e0 fait envisager d\u2019appliquer la m\u00e9thode sur Instagram ou Facebook par exemple.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h3><span>3 &#8211; Optimiser vos profils pour les r\u00e9seaux sociaux<\/span><\/h3>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Il est important d\u2019harmoniser vos profils sur les r\u00e9seaux sociaux. Si on passe d\u2019une plateforme \u00e0 l\u2019autre, on doit imm\u00e9diatement reconna\u00eetre votre univers autant visuel que r\u00e9dactionnel. Photo de profil, image de couverture, biographie, tous les champs doivent \u00eatre compl\u00e9t\u00e9s avec soin.<\/p>\n<p>Il en va de m\u00eame des profils de vos commerciaux. Ils doivent mettre en avant leur appartenance \u00e0 l\u2019entreprise et reprendre les codes de votre communication (charte graphique, promesse de vente, etc.).<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h3><span>4 &#8211; Cr\u00e9er du contenu de qualit\u00e9 r\u00e9guli\u00e8rement<\/span><\/h3>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Nous l\u2019avons dit plus haut, il s\u2019agit de l\u2019un des piliers fondamentaux du social selling. Vous devez cr\u00e9er une <a href=\"https:\/\/magnetic-story.com\/marketing-de-contenu-definition\/\">strat\u00e9gie de contenus<\/a> adapt\u00e9e \u00e0 vos objectifs et \u00e0 votre cible, afin de gagner en visibilit\u00e9, de susciter la curiosit\u00e9 et l\u2019int\u00e9r\u00eat. C\u2019est ce qui va permettre aux commerciaux de pouvoir prendre le relais puisqu\u2019il sera alors facile d\u2019identifier les personnes qui s\u2019engagent sur vos contenus (like et commentaire) et d\u2019entrer en contact avec elle.<\/p>\n<p>C\u2019est un excellent de briser la glace, mais aussi d\u2019asseoir votre cr\u00e9dibilit\u00e9.<\/p>\n<p>Pour cela, pensez \u00e0 faire de la veille sectorielle et concurrentielle r\u00e9guli\u00e8rement. N\u2019oubliez pas \u00e9galement de suivre l\u2019actualit\u00e9 et les tendances sur les r\u00e9seaux sociaux pour adapter votre cr\u00e9ation de contenu.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h3><span>5 &#8211; Echanger sinc\u00e8rement avec votre cible<\/span><\/h3>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Publier du contenu n\u2019est que la moiti\u00e9 du chemin pour conqu\u00e9rir votre cible. La deuxi\u00e8me partie consiste \u00e0 entrer en contact avec elle, notamment en message priv\u00e9. Toutefois, il ne s\u2019agit pas de se transformer en marchand de tapis. Il est plut\u00f4t question de s\u2019int\u00e9resser sinc\u00e8rement au prospect en essayant d\u2019apprendre \u00e0 le conna\u00eetre. C\u2019est l\u00e0 que les talents commerciaux entrent en jeu.<\/p>\n<p>Il est important de rester authentique dans sa d\u00e9marche. \u00c0 d\u00e9faut, les prospects feront marche arri\u00e8re et cela pourrait m\u00eame nuire \u00e0 votre image de marque.<\/p>\n<p>C\u2019est pourquoi, il est indispensable de rester humain dans son approche et de la personnaliser en fonction du contexte.<\/p>\n<p>Enfin, il est important de pr\u00e9ciser que le but du social selling n\u2019est pas d\u2019\u00e9changer avec la terre enti\u00e8re. Il est indispensable de concentrer vos efforts sur vos clients potentiels, et donc d\u2019identifier les leads et de les qualifier.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h3><span>6 &#8211; Suivre vos r\u00e9sultats<\/span><\/h3>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Puisque vous vous \u00eates fix\u00e9s des objectifs, il est indispensable de savoir si vous les avez atteints ! Vous devez donc suivre vos r\u00e9sultats \u00e0 l\u2019aide d\u2019indicateurs cl\u00e9 de performance (KPI). Ces derniers sont d\u00e9finis en fonction de vos objectifs.<\/p>\n<p>Par exemple, si votre but est de g\u00e9n\u00e9rer davantage de leads, vous pouvez suivre :<\/p>\n<ul>\n<li>le nombre d\u2019entrer en contact en message priv\u00e9 ;<\/li>\n<li>le nombre de rendez-vous pris avec vos commerciaux ;<\/li>\n<li>le nombre de ventes r\u00e9alis\u00e9es ;<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>L\u2019id\u00e9al est donc d\u2019avoir un tableau de suivi avec un tableau de bord qui permet d\u2019avoir acc\u00e8s \u00e0 un reporting en un clin d\u2019\u0153il.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00a0\u00bbon\u00a0\u00bb column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb980&Prime; custom_padding=\u00a0\u00bb50px||0px|\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb980&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2024\/02\/19-min.png\u00a0\u00bb alt=\u00a0\u00bbMagnetic Story &#8211; Social Selling : une strat\u00e9gie gagnante ?\u00a0\u00bb title_text=\u00a0\u00bbMagnetic Story &#8211; Social Selling : une strat\u00e9gie gagnante ?\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; hover_enabled=\u00a0\u00bb0&Prime; border_radii=\u00a0\u00bboff||200px||\u00a0\u00bb border_radii_tablet=\u00a0\u00bboff||100px||\u00a0\u00bb border_radii_phone=\u00a0\u00bb\u00a0\u00bb border_radii_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb sticky=\u00a0\u00bboff\u00a0\u00bb always_center_on_mobile=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h2><span>Qu\u2019est-ce que le social selling index ?<\/span><\/h2>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p>Si vous mettez en place une strat\u00e9gie de social selling sur LinkedIn, sachez qu\u2019il existe un outil tr\u00e8s int\u00e9ressant pour suivre vos r\u00e9sultats : le <a href=\"https:\/\/business.linkedin.com\/fr-fr\/sales-solutions\/social-selling\/le-social-selling-index-ssi\" target=\"_blank\" rel=\"noopener\">social selling index (SSI)<\/a>.<\/p>\n<p>Cet outil gratuit mis \u00e0 disposition par LinkedIn permet d\u2019obtenir un score sur 100 en fonction de 4 crit\u00e8res principaux :<\/p>\n<ul>\n<li>avoir une marque professionnelle (profil bien optimis\u00e9) ;<\/li>\n<li>trouver les bons prospects ;<\/li>\n<li>partager du contenu utile et pertinent ;<\/li>\n<li>\u00e9tablir et renforcer vos relations.<\/li>\n<\/ul>\n<p>On estime qu\u2019un bon SSI LinkedIn est d\u2019au moins de 75.<\/p>\n<p>Notre conseil : faire le test avant de lancer votre strat\u00e9gie de social selling, puis r\u00e9it\u00e9rer chaque mois pour suivre votre progression.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#B1FCE4&Prime; custom_padding=\u00a0\u00bb5%|5%|5%|5%|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb10%||10%||true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb15%||15%||true|true\u00a0\u00bb border_radii=\u00a0\u00bboff|200px||200px|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb20px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h2>Ce qu&rsquo;il faut retenir sur le <span>Social Selling<\/span><\/h2>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162&Prime; header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p><span>Le social selling est une m\u00e9thode de prospection qui permet d\u2019utiliser la puissance des r\u00e9seaux sociaux pour : <\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; 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_builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.4&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p><span role=\"image\" aria-label=\"\ud83d\udc49\">\ud83d\udc49<\/span><span data-token-index=\"1\" class=\"notion-enable-hover\" data-reactroot=\"\"> <span>La mise en place d\u2019une strat\u00e9gie de <\/span>social selling<span> peut \u00eatre relativement rapide. Surtout, elle peut produire des r\u00e9sultats tr\u00e8s rapidement. En \u00e9tant directement au contact de votre cible, vous pourrez \u00eatre particuli\u00e8rement r\u00e9actif et adapter votre discours, vos contenus, votre message jusqu\u2019\u00e0 trouver la bonne formule. En somme, le <\/span>social selling<span> est une strat\u00e9gie gagnante, et ce, quel que soit le profil de votre entreprise.<\/span><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb5%||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<p>Partagez votre avis en commentaire \ud83d\ude0a<\/p>[\/et_pb_text][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x22;||divi||400&Prime; icon_color=\u00a0\u00bb#00258C\u00a0\u00bb image_icon_width=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_css_main_element=\u00a0\u00bb\/*This is just to make the Demo Responsive you may not need it. This will help in re-ordering the Column stacking on Mobile Devices *\/||display:flex;||flex-wrap:wrap;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#00258C\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p style=\"text-align: center;\"><strong>GLOSSAIRE MARKETING DIGITAL<\/strong><\/p>[\/et_pb_text][et_pb_divider _builder_version=\u00a0\u00bb4.16&Prime; 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