{"id":36899360,"date":"2021-11-26T07:30:00","date_gmt":"2021-11-26T05:30:00","guid":{"rendered":"https:\/\/magnetic-story.com\/?p=36899360"},"modified":"2024-02-15T09:32:51","modified_gmt":"2024-02-15T08:32:51","slug":"reseaux-sociaux-quel-potentiel-pour-business","status":"publish","type":"post","link":"https:\/\/magnetic-story.com\/reseaux-sociaux-quel-potentiel-pour-business\/","title":{"rendered":"Les R\u00e9seaux Sociaux : Quel Potentiel Pour Votre Business ?"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_fullwidth_post_title meta=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbackground\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_text_color=\u00a0\u00bb#00258C\u00a0\u00bb title_font_size=\u00a0\u00bb30px\u00a0\u00bb height=\u00a0\u00bb60vh\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb12%||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30%||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb60%||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_post_title_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; 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_dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#00258C\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb link_font=\u00a0\u00bbTokyo-Magnetic||||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImNhdGVnb3J5In19@[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#00258C\u00a0\u00bb text_font_size=\u00a0\u00bb14px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb background_color=\u00a0\u00bb#4EF8C7&Prime; text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb200px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb30px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb1%||1%||true|false\u00a0\u00bb border_radii=\u00a0\u00bbon|6px|6px|6px|6px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImogTSwgWSIsImN1c3RvbV9kYXRlX2Zvcm1hdCI6IiJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#B1FCE4&Prime; custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||40px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb6%||40px||false|false\u00a0\u00bb border_radii=\u00a0\u00bboff|200px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb5%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Lorsqu&rsquo;on est entrepreneur, on cherche \u00e0 communiquer \u00e0 tout prix sur son activit\u00e9 pour d\u00e9velopper son business. Et \u00e0 voir fleurir sur le Net des conseils incitant \u00e0 une omnipr\u00e9sence sur tous les canaux, on finit par en perdre son latin.<\/span><\/p>\n<p><b>Avoir un compte Facebook, Instagram ou LinkedIn <\/b><span style=\"font-weight: 400;\">semble n\u00e9anmoins incontournable quand on g\u00e8re un business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il vous semble important de cr\u00e9er du lien avec votre client\u00e8le existante, ou vous pensez pouvoir convertir des prospects via les r\u00e9seaux ? C\u2019est possible !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais existe-t-il un r\u00e9seau social \u00e0 privil\u00e9gier plut\u00f4t qu\u2019un autre ? Devez-vous tout miser sur vos posts pour faire d\u00e9coller votre entreprise ou y a t-il un bon dosage \u00e0 trouver ?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour enfin savoir <\/span><b>quel est leur potentiel pour votre business<\/b><span style=\"font-weight: 400;\">, nous vous proposons un petit tour d\u2019horizon des <\/span><b>r\u00e9seaux sociaux<\/b><span style=\"font-weight: 400;\">, ainsi que quelques conseils pour bien les utiliser.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRedRock-EPLM||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb1px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>o<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#4EF8C7&Prime; background_color=\u00a0\u00bb#00258C\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb250px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb1.5%|1%|2%|1%|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bb\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bb\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb border_radii=\u00a0\u00bbon|6px|6px|6px|6px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>Au programme<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<center><\/center>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#4EF8C7&Prime; background_color=\u00a0\u00bb#00258C\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb250px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb1.5%|1%|2%|1%|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bb\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bb\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb border_radii=\u00a0\u00bbon|6px|6px|6px|6px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>Partager sur Pinterest<\/p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/11\/Magnetic-Story-Les-Reseaux-Sociaux-Quel-Potentiel-Pour-Votre-Business-Pinterest-1.png\u00a0\u00bb alt=\u00a0\u00bbMagnetic Story &#8211; Les R\u00e9seaux Sociaux Quel Potentiel Pour Votre Business &#8211; Pinterest 1&Prime; title_text=\u00a0\u00bbMagnetic Story &#8211; Les R\u00e9seaux Sociaux Quel Potentiel Pour Votre Business &#8211; Pinterest 1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb400px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset4&Prime; box_shadow_color=\u00a0\u00bb#4EF8C7&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_scale__hover=\u00a0\u00bb93%|93%\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px|||\u00a0\u00bb transparent_background=\u00a0\u00bboff\u00a0\u00bb padding_mobile=\u00a0\u00bbon\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_4,1_4&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; padding_mobile=\u00a0\u00bbon\u00a0\u00bb column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb50px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb17px|||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb830px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/11\/2.png\u00a0\u00bb alt=\u00a0\u00bbMagnetic Story &#8211; Les R\u00e9seaux Sociaux Quel Potentiel Pour Votre Business : pourquoi et comment bien les utiliser ?\u00a0\u00bb title_text=\u00a0\u00bbMagnetic Story &#8211; Les R\u00e9seaux Sociaux Quel Potentiel Pour Votre Business &#8211; 2&Prime; show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_duration=\u00a0\u00bb500ms\u00a0\u00bb border_radii=\u00a0\u00bboff||200px||\u00a0\u00bb border_radii_tablet=\u00a0\u00bboff||100px||\u00a0\u00bb border_radii_phone=\u00a0\u00bb\u00a0\u00bb border_radii_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb animation=\u00a0\u00bbfade_in\u00a0\u00bb sticky=\u00a0\u00bbon\u00a0\u00bb always_center_on_mobile=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#00258C\u00a0\u00bb admin_label=\u00a0\u00bbDivider\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_css_main_element=\u00a0\u00bbwidth:130px;\u00a0\u00bb hide_on_mobile=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb14px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb130px\u00a0\u00bb custom_margin=\u00a0\u00bb20px||0px|\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>Tout ce qu&rsquo;il faut savoir sur les r\u00e9seaux sociaux<\/p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb11px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb130px\u00a0\u00bb custom_margin=\u00a0\u00bb6px|||\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"color: #333399;\">D\u00e9finition, utilit\u00e9 et potentiel business<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><span style=\"font-weight: 400;\">C\u2019est quoi un r\u00e9seau social ?<\/span><\/h2>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162&Prime; header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Successeur des forums de discussion et autres chats que nous avons tous connus \u00e0 l\u2019\u00e8re du modem 56K, le <\/span><b>r\u00e9seau social<\/b><span style=\"font-weight: 400;\"> se d\u00e9finit selon <\/span><a href=\"https:\/\/www.futura-sciences.com\/tech\/definitions\/informatique-reseau-social-10255\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Futura Sciences<\/span><\/a><span style=\"font-weight: 400;\">, comme \u00ab\u00a0un site internet qui permet aux utilisateurs, professionnels et\/ ou particuliers, de partager des informations. \u00bb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est <\/span><b>l\u2019un des 8 types de m\u00e9dias sociaux<\/b><span style=\"font-weight: 400;\">, parmi lesquels on compte aussi les sites participatifs, blogs, m\u00e9dias collaboratifs etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si le type de contenu et le profil des internautes diff\u00e8re selon le r\u00e9seau choisi, la finalit\u00e9 reste identique : <\/span><b>interconnecter<\/b><span style=\"font-weight: 400;\"> des millions de personnes \u00e0 travers le monde et leur permettre de partager de l\u2019information.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><span style=\"font-weight: 400;\">Les m\u00e9dias sociaux les plus utilis\u00e9s en France<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3><span style=\"font-weight: 400;\">Les sites sociaux les plus populaires<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4><span style=\"font-weight: 400;\">Facebook &#8211; Meta, g\u00e9ant des r\u00e9seaux sociaux<\/span><\/h4>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><b>Facebook<\/b><span style=\"font-weight: 400;\"> (rebaptis\u00e9 Meta en octobre 2021) est LE <\/span><b>r\u00e9seau social embl\u00e9matique<\/b><span style=\"font-weight: 400;\">, dont les utilisateurs se comptent en milliards. <\/span><a href=\"https:\/\/blog.digimind.com\/fr\/agences\/facebook-chiffres-essentiels\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">40 millions<\/span><\/a><span style=\"font-weight: 400;\"> de fran\u00e7ais s\u2019y connectent chaque mois, dont les plus de 35 ans sont majoritaires.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il pourrait donc sembler indispensable de communiquer via ce r\u00e9seau ultra populaire, mais la c\u00e9l\u00e9brit\u00e9 a aussi ses travers\u2026 En effet, 50% des TPE-PME sont pr\u00e9sentes sur Facebook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Difficile alors d\u2019y faire grandir son entreprise ? Peut-\u00eatre pas, si vous pr\u00e9voyez d\u2019avoir recours \u00e0 la publicit\u00e9 payante, ou si vous comptez d\u00e9j\u00e0 une large communaut\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4><span style=\"font-weight: 400;\">Instagram, le r\u00e9seau visuel en plein boom<\/span><\/h4>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p><b>Instagram<\/b><span style=\"font-weight: 400;\"> est un r\u00e9seau social de <\/span><b>partage de photos et autres contenus visuels<\/b><span style=\"font-weight: 400;\">. Initialement pl\u00e9biscit\u00e9 par les jeunes utilisateurs, Instagram attire aujourd\u2019hui massivement les 25-34 ans.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette plateforme est l\u2019outil id\u00e9al des entrepreneurs dont l\u2019activit\u00e9 implique un visuel. Il est donc parfait pour les e-commer\u00e7ants qui peuvent mettre en sc\u00e8ne leurs produits et inciter \u00e0 la conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais en B2B, on peut \u00e9galement poster des <\/span><b>visuels soign\u00e9s et pertinents<\/b><span style=\"font-weight: 400;\">, ou des stories sur les coulisses de son business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La derni\u00e8re fonctionnalit\u00e9 pr\u00e9f\u00e9r\u00e9e des algorithmes : les <\/span><b><i>reels<\/i><\/b><span style=\"font-weight: 400;\"> qui permettent de d\u00e9livrer en 15 secondes un message vid\u00e9o de mani\u00e8re ludique et dynamique.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram est de plus en plus pris\u00e9 dans le cadre d\u2019une strat\u00e9gie de contenu, pour peu qu\u2019on se cr\u00e9e une <\/span><b>identit\u00e9 visuelle<\/b><span style=\"font-weight: 400;\"> qui se d\u00e9marque et qu\u2019on joue le jeu des algorithmes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83e\udd13 Envie de vous lancer sur Instagram ? D\u00e9couvrez notre <a href=\"https:\/\/magnetic-story.com\/formation-magnetic-sur-instagram-2\/\"><strong>formation Magnetic sur Instagram<\/strong><\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4><span style=\"font-weight: 400;\">YouTube : communiquer en vid\u00e9o<\/span><\/h4>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Des milliards d\u2019heures de visionnage quotidien \u00e0 travers le monde, des abonn\u00e9s de tous \u00e2ges : cette <\/span><b>plateforme de vid\u00e9os en ligne<\/b><span style=\"font-weight: 400;\"> est un incontournable des r\u00e9seaux sociaux (et des tutos en tout genre !)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Animer une <\/span><b>cha\u00eene Youtube<\/b><span style=\"font-weight: 400;\"> est un levier de communication tr\u00e8s int\u00e9ressant pour les entrepreneurs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pouvez montrer vos produits en action, mais aussi publier <\/span><b>tutoriels et conseils<\/b><span style=\"font-weight: 400;\"> dans votre domaine d\u2019expertise, ou faire entrer vos abonn\u00e9s dans les coulisses !<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4><span style=\"font-weight: 400;\">LinkedIn, le r\u00e9seau social professionnel<\/span><\/h4>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><b>LinkedIn<\/b><span style=\"font-weight: 400;\"> est le Facebook <\/span><b>\u00e0 usage des professionnels<\/b><span style=\"font-weight: 400;\">. On y tisse son r\u00e9seau, on peut suivre des influenceurs du monde professionnel et partager son expertise avec ses pairs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si LinkedIn reste le r\u00e9seau \u00e0 investir lorsqu\u2019on recherche un emploi, il est aussi devenu incontournable pour <\/span><b>d\u00e9velopper son business B2B<\/b><span style=\"font-weight: 400;\">. Votre cible est constitu\u00e9e de clients professionnels, entrepreneurs ? Alors peaufiner votre profil et vos publications sur LinkedIn peut \u00eatre un levier efficace pour trouver vos prospects.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3><span style=\"font-weight: 400;\">Les challengers des r\u00e9seaux embl\u00e9matiques<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4><span style=\"font-weight: 400;\">Clubhouse<\/span><\/h4>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Nouvelle arriv\u00e9e dans le paysage des r\u00e9seaux sociaux, Clubhouse est une <\/span><b>application audio<\/b><span style=\"font-weight: 400;\">, fonctionnant sous forme de <\/span><b>salons de discussion<\/b><span style=\"font-weight: 400;\"> th\u00e9matiques. Dans ce r\u00e9seau social, vous pouvez donc \u00e9couter, voire participer \u00e0 des d\u00e9bats (en levant la main, comme \u00e0 l\u2019\u00e9cole) anim\u00e9s par des personnalit\u00e9s diverses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019entrepreneuriat fait partie des th\u00e8mes de conversation auxquels il peut \u00eatre int\u00e9ressant d\u2019assister. Si vous \u00eates un expert dans votre activit\u00e9, pourquoi ne pas cr\u00e9er un salon ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4><span style=\"font-weight: 400;\">TikTok, r\u00e9seau favori des jeunes<\/span><\/h4>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Le r\u00e9seau pr\u00e9f\u00e9r\u00e9 de nos ados ! Ses publications se pr\u00e9sentent sous le format de courtes vid\u00e9os ou <\/span><b>clips musicaux<\/b><span style=\"font-weight: 400;\">, souvent dr\u00f4les ou percutants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Souvent r\u00e9serv\u00e9 \u00e0 un public tr\u00e8s jeune, peupl\u00e9 d\u2019influenceurs en tout genre, ce r\u00e9seau social a surtout un objectif de divertissement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais si votre entreprise promeut des produits \u00e0 destination d\u2019abonn\u00e9s de 15 \u00e0 24 ans, <\/span><b>TikTok<\/b><span style=\"font-weight: 400;\"> pourrait \u00eatre une plateforme adapt\u00e9e \u00e0 votre strat\u00e9gie de contenu. Vous avez en tous cas la possibilit\u00e9 d\u2019y cr\u00e9er un compte professionnel. Soyez cr\u00e9atif !<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4><span style=\"font-weight: 400;\">Snapchat<\/span><\/h4>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><b>Snapchat<\/b><span style=\"font-weight: 400;\"> est un r\u00e9seau social ludique permettant de partager des photos, vid\u00e9os et stories habill\u00e9es de filtres, de mani\u00e8re \u00e9ph\u00e9m\u00e8re ou non.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9videmment, le public utilisateur de Snapchat est plut\u00f4t jeune, friand d\u2019effets <\/span><b>visuels dr\u00f4les et d\u00e9cal\u00e9s<\/b><span style=\"font-weight: 400;\"> et d\u2019une communication spontan\u00e9e.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour inclure ce m\u00e9dia social dans une strat\u00e9gie de contenu, votre cible doit se situer au c\u0153ur de la <\/span><b>g\u00e9n\u00e9ration Z<\/b><span style=\"font-weight: 400;\">. Les entreprises y communiquent via les stories, ou en cr\u00e9ant des filtres de marque.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/11\/TEMPLATE-IMAGE-ARTICLES-DE-BLOG-MAGNETIC-STORY-min.png\u00a0\u00bb alt=\u00a0\u00bbMagnetic Story &#8211; Les balises meta les plus importantes en SEO\u00a0\u00bb title_text=\u00a0\u00bbMagnetic Story &#8211; Les R\u00e9seaux Sociaux : Quel Potentiel Pour Votre Business\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_duration=\u00a0\u00bb500ms\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb animation=\u00a0\u00bbfade_in\u00a0\u00bb sticky=\u00a0\u00bbon\u00a0\u00bb always_center_on_mobile=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px|||\u00a0\u00bb transparent_background=\u00a0\u00bboff\u00a0\u00bb padding_mobile=\u00a0\u00bbon\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><span style=\"font-weight: 400;\">Pourquoi utiliser les r\u00e9seaux sociaux quand on est entrepreneur ?<\/span><\/h2>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162&Prime; header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Avoir une pr\u00e9sence sur Internet est aujourd\u2019hui indispensable lorsqu\u2019on g\u00e8re une business. Pas toujours \u00e9vident de savoir quel vecteur choisir, et pourquoi. On peut opter pour les r\u00e9seaux sociaux avec divers objectifs :<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour <\/span><b>toucher votre client id\u00e9al <\/b><span style=\"font-weight: 400;\">et vous faire conna\u00eetre par le biais d\u2019un r\u00e9seau qu\u2019il a plaisir \u00e0 consulter chaque jour. Les m\u00e9dias sociaux sont un canal de communication accessible et pl\u00e9biscit\u00e9 par des millions d\u2019utilisateurs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour communiquer directement avec votre audience sur votre activit\u00e9 et <\/span><b>interagir<\/b><span style=\"font-weight: 400;\"> avec elle. Les outils mis \u00e0 votre disposition sont vari\u00e9s : publications, stories, sondages, bo\u00eetes \u00e0 questions\u2026 Vous pouvez interroger votre cible sur ses besoins et adapter au mieux votre offre.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour cr\u00e9er un <\/span><b>lien de proximit\u00e9<\/b><span style=\"font-weight: 400;\"> avec vos abonn\u00e9s et f\u00e9d\u00e9rer une communaut\u00e9 autour de votre entreprise, de vos valeurs. Les r\u00e9seaux sociaux servent aussi \u00e0 montrer les coulisses de votre business, partager des moments plus personnels pour vous rapprocher de vos followers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dans l\u2019optique de cr\u00e9er une strat\u00e9gie de contenu, parce que la prospection froide vous rebute et que vous voulez attirer votre persona de mani\u00e8re indirecte. On appelle cela l\u2019<\/span><b>Inbound Marketing<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><span style=\"font-weight: 400;\">Comment utiliser les r\u00e9seaux sociaux pour son business\u00a0?<\/span><\/h2>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162&Prime; header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Avoir une pr\u00e9sence sur les r\u00e9seaux sociaux pr\u00e9sente ind\u00e9niablement des avantages pour son business. Encore faut-il savoir les utiliser \u00e0 bon escient.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3><span style=\"font-weight: 400;\">Combien de r\u00e9seaux sociaux utiliser pour son entreprise ?<\/span><\/h3>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162&Prime; header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Vous avez envie de faire d\u00e9coller votre entreprise et vous pensez qu\u2019il est indispensable de vous afficher partout ? Inutile de vous \u00e9parpiller.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Communiquer sur son business via <\/span><b>1, voire 2 r\u00e9seaux sociaux maximum<\/b><span style=\"font-weight: 400;\">, c\u2019est largement suffisant ! L\u2019essentiel est d\u2019y publier du contenu de valeur, \u00e0 une fr\u00e9quence r\u00e9guli\u00e8re, pour s\u00e9duire les algorithmes et capter votre audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En g\u00e9rant davantage de plateformes, vous perdriez du temps sans pour autant gagner d\u2019abonn\u00e9s qualifi\u00e9s. <\/span><b>Privil\u00e9giez la qualit\u00e9<\/b><span style=\"font-weight: 400;\"> \u00e0 la quantit\u00e9 !<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3><span style=\"font-weight: 400;\">Comment choisir les bons r\u00e9seaux sociaux pour son business ?<\/span><\/h3>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Pour vous aider \u00e0 d\u00e9terminer quel m\u00e9dia social servira le mieux votre business, voici quelques questions \u00e0 vous poser :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qui est votre <\/span><b>client id\u00e9al<\/b><span style=\"font-weight: 400;\"> ? D\u00e9finir votre persona est le pr\u00e9alable indispensable \u00e0 toute strat\u00e9gie de contenu. Vous pourrez ensuite choisir le r\u00e9seau qu&rsquo;il affectionne et sur lequel vous pourrez capter son attention.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quels sont vos <\/span><b>objectifs<\/b><span style=\"font-weight: 400;\"> \u00e0 atteindre gr\u00e2ce aux r\u00e9seaux ? Am\u00e9liorer votre visibilit\u00e9, engager et fid\u00e9liser vos nouveaux clients ? F\u00e9d\u00e9rer une communaut\u00e9 d\u2019internautes ? D\u00e9montrer votre expertise ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quel <\/span><b>contenu<\/b><span style=\"font-weight: 400;\"> voulez-vous diffuser sur les r\u00e9seaux ? Privil\u00e9giez tel ou tel m\u00e9dia selon que vos posts sont destin\u00e9s \u00e0 \u00eatre vus, lus ou entendus.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Quel <\/span><b>ton<\/b><span style=\"font-weight: 400;\"> avez-vous envie d\u2019employer ? Tonalit\u00e9 professionnelle ou lien de proximit\u00e9, choisissez le r\u00e9seau qui colle aussi avec votre ligne \u00e9ditoriale.<\/span><span style=\"font-size: 16px;\">\u00a0<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162&Prime; header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7&Prime; header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3><span style=\"font-weight: 400;\">Pourquoi int\u00e9grer les r\u00e9seaux sociaux dans votre strat\u00e9gie de contenu ?<\/span><\/h3>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162&Prime; header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Les r\u00e9seaux sociaux occupent une place centrale dans la fa\u00e7on de s\u2019informer des internautes, mais aussi dans leurs <\/span><b>nouvelles habitudes de consommation<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il semble donc incontournable de les int\u00e9grer \u00e0 votre strat\u00e9gie de marketing digital, pour <\/span><b>toucher votre client\u00e8le cible<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toutefois leur c\u00f4t\u00e9 \u00e9ph\u00e9m\u00e8re est un inconv\u00e9nient qui incite \u00e0 ne pas tout miser sur Instagram ou Facebook pour faire d\u00e9coller votre business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il existe d\u2019autres types de contenus web plus p\u00e9rennes susceptibles d\u2019attirer vos prospects. Votre pr\u00e9sence sur les r\u00e9seaux peut donc constituer une <\/span><b>passerelle vers votre site internet<\/b><span style=\"font-weight: 400;\">, votre blog ou, pourquoi pas, votre podcast !<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00a0\u00bbon\u00a0\u00bb column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb980&Prime; custom_padding=\u00a0\u00bb50px||0px|\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb980&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/11\/3.png\u00a0\u00bb alt=\u00a0\u00bbMagnetic Story &#8211; Les R\u00e9seaux Sociaux Quel Potentiel Pour Votre Business &#8211; 2&Prime; title_text=\u00a0\u00bbMagnetic Story &#8211; Les R\u00e9seaux Sociaux Quel Potentiel Pour Votre Business &#8211; 2&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; border_radii=\u00a0\u00bboff||200px||\u00a0\u00bb border_radii_tablet=\u00a0\u00bboff||100px||\u00a0\u00bb border_radii_phone=\u00a0\u00bb\u00a0\u00bb border_radii_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb sticky=\u00a0\u00bboff\u00a0\u00bb always_center_on_mobile=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><span style=\"font-weight: 400;\">A qui confier la gestion de vos r\u00e9seaux sociaux ?<\/span><\/h2>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162&Prime; header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Une fois d\u00e9termin\u00e9s votre client id\u00e9al, vos objectifs et les r\u00e9seaux sur lesquels vous allez communiquer, 2 solutions s\u2019offrent \u00e0 vous :<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous pouvez choisir de <\/span><b>g\u00e9rer vous-m\u00eame vos r\u00e9seaux sociaux<\/b><span style=\"font-weight: 400;\">. Pour cela, il vous faudra pr\u00e9parer votre calendrier \u00e9ditorial, d\u00e9cider de la fr\u00e9quence de vos posts et les planifier. En un mot : s\u2019organiser. G\u00e9rer ses r\u00e9seaux sociaux est une activit\u00e9 chronophage mais pour obtenir des r\u00e9sultats, il faut vous y tenir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous n\u2019avez pas le temps ? Vous pouvez <\/span><b>confier cette t\u00e2che \u00e0 un Social Media Manager<\/b><span style=\"font-weight: 400;\"> et \u00e9ventuellement \u00e0 un Community Manager. Ces 2 m\u00e9tiers sont diff\u00e9rents et compl\u00e9mentaires.\u00a0<\/span><span style=\"font-weight: 400;\">Le Social Media Manager \u00e9labore la strat\u00e9gie de communication : calendrier \u00e9ditorial, r\u00e9daction des posts, cr\u00e9ation des visuels\u2026\u00a0<\/span><span style=\"font-weight: 400;\">Le Community Manager, quant \u00e0 lui, anime les r\u00e9seaux de son client pour faire grandir et fid\u00e9liser l\u2019audience.\u00a0<\/span><\/li>\n<ul><\/ul>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#B1FCE4&Prime; custom_padding=\u00a0\u00bb5%|5%|5%|5%|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb10%||10%||true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb15%||15%||true|true\u00a0\u00bb border_radii=\u00a0\u00bboff|200px||200px|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2>Ce qu&rsquo;il faut retenir sur les R\u00e9seaux Sociaux<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162&Prime; header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">\u00c0 l\u2019heure du tout digital, communiquer sur son business via les<strong> r\u00e9seaux sociaux<\/strong> est incontournable. Afin d\u2019int\u00e9grer les r\u00e9seaux dans sa strat\u00e9gie de contenu, il faut\u00a0: <\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbcomprendre qui sont les utilisateurs pour cibler son client id\u00e9al\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/etoile3.svg\u00a0\u00bb alt=\u00a0\u00bbetoile icone svg\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb26px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000&Prime; header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_text_color=\u00a0\u00bb#222222&Prime; custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb image_max_width=\u00a0\u00bb26px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbtrouver 1 ou 2 r\u00e9seaux sociaux en lien avec son persona\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/etoile2.svg\u00a0\u00bb alt=\u00a0\u00bbetoile icone svg\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb26px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000&Prime; header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_text_color=\u00a0\u00bb#222222&Prime; custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb image_max_width=\u00a0\u00bb26px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbinteragir avec son audience\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/etoile.svg\u00a0\u00bb alt=\u00a0\u00bbmagnetic story bordeaux\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb26px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000&Prime; header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_text_color=\u00a0\u00bb#222222&Prime; custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb image_max_width=\u00a0\u00bb26px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bborganiser sa communication ou la d\u00e9l\u00e9guer pour atteindre ses objectifs\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/etoile3.svg\u00a0\u00bb alt=\u00a0\u00bbetoile icone svg\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb26px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000&Prime; header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_text_color=\u00a0\u00bb#222222&Prime; custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb image_max_width=\u00a0\u00bb26px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/left-quote.svg\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb border_radii=\u00a0\u00bboff||||\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0&Prime; text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p><span role=\"image\" aria-label=\"\ud83d\udc49\">\ud83d\udc49\u00a0<\/span><span style=\"font-weight: 400;\">Vous comprenez d\u00e9sormais <\/span><b>le potentiel des r\u00e9seaux sociaux dans votre strat\u00e9gie de contenu<\/b><span style=\"font-weight: 400;\">. Choisissez vos r\u00e9seaux sociaux en fonction de votre client id\u00e9al et de vos objectifs, partagez r\u00e9guli\u00e8rement du contenu de valeur, et d\u00e9l\u00e9guez cette t\u00e2che si n\u00e9cessaire. Ces fondamentaux vous permettront de communiquer sur votre business de mani\u00e8re efficace !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83e\udd13 Envie de vous lancer sur Instagram ? D\u00e9couvrez notre <a href=\"https:\/\/magnetic-story.com\/formation-magnetic-sur-instagram-2\/\"><strong>formation Magnetic sur Instagram<\/strong><\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><em>Merci \u00e0 Virginie, La r\u00e9dac du z\u00e8bre pour la r\u00e9daction de cet article.<\/em><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb5%||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>Partagez votre avis en commentaire \ud83d\ude0a<\/p>[\/et_pb_text][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x22;||divi||400&Prime; icon_color=\u00a0\u00bb#00258C\u00a0\u00bb image_icon_width=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_css_main_element=\u00a0\u00bb\/*This is just to make the Demo Responsive you may not need it. This will help in re-ordering the Column stacking on Mobile Devices *\/||display:flex;||flex-wrap:wrap;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#00258C\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p style=\"text-align: center;\"><strong>NEWSLETTER<\/strong><\/p>[\/et_pb_text][et_pb_divider _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb210px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_signup provider=\u00a0\u00bbconvertkit\u00a0\u00bb convertkit_list=\u00a0\u00bbMagnetic Story Convertkit|2466749&Prime; layout=\u00a0\u00bbtop_bottom\u00a0\u00bb first_name_fullwidth=\u00a0\u00bboff\u00a0\u00bb last_name_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_fields=\u00a0\u00bbon\u00a0\u00bb success_message=\u00a0\u00bbMerci \ud83e\udd9a On vous donne RDV dans votre bo\u00eete mail !\u00a0\u00bb button_text=\u00a0\u00bb \u00a0\u00bb description=\u00a0\u00bb<p><span style=%22font-weight: 400;%22>2 mails par mois = 2 fois plus de conseils pour gagner en visibilit\u00e9 et d\u00e9velopper votre business.<\/span><\/p>\u00a0\u00bb first_name_fullwidth_tablet=\u00a0\u00bboff\u00a0\u00bb first_name_fullwidth_phone=\u00a0\u00bbon\u00a0\u00bb first_name_fullwidth_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb last_name_fullwidth_tablet=\u00a0\u00bboff\u00a0\u00bb last_name_fullwidth_phone=\u00a0\u00bbon\u00a0\u00bb last_name_fullwidth_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb admin_label=\u00a0\u00bbInline Email Optin 4 &#8211; SamarJ\u00a0\u00bb module_id=\u00a0\u00bbsj-optin-4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; 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_builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb predefined_field=\u00a0\u00bbrgpd\u00a0\u00bb][\/et_pb_signup_custom_field][\/et_pb_signup][et_pb_code _builder_version=\u00a0\u00bb4.16&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<style><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->   @media only screen and (min-width: 980px) {<!-- [et_pb_line_break_holder] -->    #sj-optin-4 .et_pb_newsletter_button.et_pb_button::after {<!-- [et_pb_line_break_holder] -->  margin-left: -15px !important;<!-- [et_pb_line_break_holder] -->  margin-top: -30px !important;<!-- [et_pb_line_break_holder] -->  background:#4EF8C7!important;<!-- [et_pb_line_break_holder] -->  padding: 8px 15px;<!-- [et_pb_line_break_holder] -->  border-radius: 100px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}  <!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  @media only screen and (max-width: 479px)  {<!-- [et_pb_line_break_holder] -->     #sj-optin-4 .et_pb_newsletter_button.et_pb_button::after {<!-- [et_pb_line_break_holder] -->    margin-top: -45px !important;<!-- [et_pb_line_break_holder] -->    margin-left: -15px !important;<!-- [et_pb_line_break_holder] -->    background:#4EF8C7!important;<!-- [et_pb_line_break_holder] -->    padding: 8px 15px;<!-- [et_pb_line_break_holder] -->    border-radius: 100px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->    @media only screen and (min-width: 479px) and (max-width: 980px) {<!-- [et_pb_line_break_holder] -->     #sj-optin-4 .et_pb_newsletter_button.et_pb_button::after {<!-- [et_pb_line_break_holder] -->    margin-top: 10px !important;<!-- [et_pb_line_break_holder] -->    margin-left: -15px !important;<!-- [et_pb_line_break_holder] -->    background:#4EF8C7!important;<!-- [et_pb_line_break_holder] -->    padding: 8px 15px;<!-- [et_pb_line_break_holder] -->    border-radius: 100px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; 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