{"id":36898905,"date":"2021-10-08T07:30:00","date_gmt":"2021-10-08T05:30:00","guid":{"rendered":"https:\/\/magnetic-story.com\/?p=36898905"},"modified":"2021-10-18T09:30:14","modified_gmt":"2021-10-18T07:30:14","slug":"place-strategie-de-communication-business","status":"publish","type":"post","link":"https:\/\/magnetic-story.com\/place-strategie-de-communication-business\/","title":{"rendered":"La place de la strat\u00e9gie de communication dans le business"},"content":{"rendered":"

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border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Marion<\/strong><\/span>, Content strategist & CEO Magnetic Story[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.9.10″ _dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#00258C\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb link_font=\u00a0\u00bbTokyo-Magnetic||||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImNhdGVnb3J5In19@[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.9.10″ _dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb 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Souvent mise de c\u00f4t\u00e9 au moment de l’\u00e9tude de march\u00e9, et d\u00e9laiss\u00e9e lors de la construction du business plan, la strat\u00e9gie de communication<\/span><\/strong> a pourtant un lien \u00e9troit avec le succ\u00e8s d’un business. Imaginez que personne ne vous connaissent, ou que votre cible ne comprenne pas votre message ou l’interpr\u00e8te mal. Les r\u00e9sultats commerciaux seraient loin d’\u00eatre \u00e0 la hauteur de vos objectifs, \u00e0 n’en pas douter ! La strat\u00e9gie de communication<\/span><\/strong> occupe une place essentielle dans un business<\/span><\/strong>, et c’est ce que nous vous proposons de voir plus en d\u00e9tail tout de suite.<\/p>\n

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o<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.10″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#4EF8C7″ background_color=\u00a0\u00bb#00258C\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb250px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb1.5%|1%|2%|1%|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bb\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bb\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb border_radii=\u00a0\u00bbon|6px|6px|6px|6px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Au programme<\/p>\n

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<\/center>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.10″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#4EF8C7″ background_color=\u00a0\u00bb#00258C\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb250px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb1.5%|1%|2%|1%|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb2%||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bb\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bb\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb border_radii=\u00a0\u00bbon|6px|6px|6px|6px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

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[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/10\/Magnetic-Story-La-place-de-la-strategie-de-communication-dans-un-business-1.png\u00a0\u00bb alt=\u00a0\u00bbMagnetic Story – La place de la strat\u00e9gie de communication dans un business 1″ title_text=\u00a0\u00bbMagnetic Story – La place de la strat\u00e9gie de communication dans un business 1″ _builder_version=\u00a0\u00bb4.11.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb400px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset4″ box_shadow_color=\u00a0\u00bb#4EF8C7″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb 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src=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/10\/Magnetic-Story-Strategie-de-communication-et-business-2.jpg\u00a0\u00bb alt=\u00a0\u00bbMagnetic Story – Strat\u00e9gie de communication et business 2″ title_text=\u00a0\u00bbMagnetic Story – Strat\u00e9gie de communication et business 2″ show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.1″ animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_duration=\u00a0\u00bb500ms\u00a0\u00bb border_radii=\u00a0\u00bboff||200px||\u00a0\u00bb border_radii_tablet=\u00a0\u00bboff||100px||\u00a0\u00bb border_radii_phone=\u00a0\u00bb\u00a0\u00bb border_radii_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb 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text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb130px\u00a0\u00bb custom_margin=\u00a0\u00bb20px||0px|\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La strat\u00e9gie de communication, un pilier essentiel pour votre business<\/p>\n

[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.1″ text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb11px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb130px\u00a0\u00bb custom_margin=\u00a0\u00bb6px|||\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Quoi ? Pourquoi et Comment la mettre en place ?<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.11.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Une strat\u00e9gie de communication, c’est quoi ?<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.1″ text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162″ header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La strat\u00e9gie de communication<\/strong> peut se d\u00e9finir comme l’ensemble des actions mises en place par une entreprise pour d\u00e9livrer son message aupr\u00e8s de son public cible, afin de se faire conna\u00eetre et d’inciter \u00e0 l’acte d’achat.<\/p>\n

Pour y parvenir, la strat\u00e9gie de communication va mettre en avant les b\u00e9n\u00e9fices des produits ou des services vendus par l’entreprise, au lieu de se concentrer uniquement sur les fonctionnalit\u00e9s et les caract\u00e9ristiques.<\/p>\n

Elle participe directement \u00e0 la d\u00e9finition de la valeur per\u00e7ue<\/strong> par les clients.<\/p>\n

Notons que la strat\u00e9gie de communication peut concerner la diffusion d’un message en interne aupr\u00e8s des employ\u00e9s, mais aussi en externe vis-\u00e0-vis des fournisseurs ou des clients. Nous nous attacherons ici \u00e0 traiter la strat\u00e9gie de communication qui s’adresse aux clients.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb2%||||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.11.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbTokyo-Magnetic|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bbTokyo-Magnetic|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pourquoi avoir une strat\u00e9gie de communication pour son business ?<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.1″ text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La strat\u00e9gie de communication permet de faire conna\u00eetre votre entreprise. L’objectif est alors de gagner en visibilit\u00e9<\/strong> pour occuper une place plus grande dans l’esprit de votre cible. A force de voir vos supports de communication, les clients potentiels associent votre marque \u00e0 votre sp\u00e9cialit\u00e9.<\/p>\n

Toutefois, il est extr\u00eamement important de s’assurer que votre message est parfaitement compris et interpr\u00e9t\u00e9.<\/p>\n

En effet, la strat\u00e9gie de communication vise \u00e0 faire aimer votre marque<\/strong>. Or, s’il y a un d\u00e9calage entre le message \u00e9mis et le message per\u00e7u, l’image de marque de votre entreprise risque d’en p\u00e2tir. D’autant, qu’il y a n\u00e9cessairement une partie du message qui est occult\u00e9e et\/ou r\u00e9interpr\u00e9t\u00e9e par son destinataire. C’est le principe m\u00eame de la communication. L’\u00e9metteur (votre entreprise) formule un message qu’il adresse au destinataire (votre client\u00e8le cible), et ce dernier va n’entendre qu’une partie du message et l’interpr\u00e9ter \u00e0 travers son propre prisme. C’est alors que votre message peut \u00eatre brouill\u00e9, dilu\u00e9 ou d\u00e9form\u00e9.<\/p>\n

Il est donc imp\u00e9ratif d’avoir un message clair, pr\u00e9cis et coh\u00e9rent pour que votre strat\u00e9gie de communication participe efficacement \u00e0 l’atteinte de vos objectifs.<\/p>\n

En outre, la strat\u00e9gie de communication a un impact direct sur l’\u00e9volution de votre chiffre d’affaires<\/strong>, puisqu’elle a \u00e9galement pour objectif de faire passer \u00e0 l’action le destinataire du message, c’est-\u00e0-dire l’inciter \u00e0 acheter.<\/p>\n

Par ailleurs, la strat\u00e9gie de communication est \u00e9galement ce qui va vous permettre de vous d\u00e9marquer de vos concurrents<\/strong> en vous affirmant<\/a> sur votre march\u00e9 avec un positionnement et un angle d’attaque diff\u00e9rent.<\/p>\n

Business et strat\u00e9gie de communication sont donc indissociables.<\/p>\n

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Comment mettre en place une strat\u00e9gie de communication pour son business ?<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.1″ text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#E62162″ header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La strat\u00e9gie de communication n\u00e9cessite d’avoir un plan d’attaque bien con\u00e7u, mais qui reste flexible afin de s’adapter aux diff\u00e9rentes \u00e9volutions de votre march\u00e9, de votre entreprise, ainsi que des retours et des r\u00e9sultats obtenus.<\/p>\n

Il est possible de mettre en place une strat\u00e9gie de communication<\/strong> efficace et pertinente en 7 \u00e9tapes :<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.11.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162″ header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7″ header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

1 – Conna\u00eetre sa cible<\/h3>\n

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C’est toujours la base en mati\u00e8re de communication, quelle que soit la strat\u00e9gie choisie. En effet, les choix strat\u00e9giques \u00e0 prendre d\u00e9pendent essentiellement des besoins, des envies, des attentes de votre cible.<\/p>\n

Cette cible peut \u00eatre \u00ab\u00a0personnifi\u00e9e\u00a0\u00bb dans ce que les marketeurs appellent le persona ou le client id\u00e9al. Cet avatar repr\u00e9sente \u00e0 lui seul les caract\u00e9ristiques socio d\u00e9mographiques, les habitudes et la psychologie de celui ou celle qui synth\u00e9tise la cible que vous cherchez \u00e0 toucher avec vos offres.<\/p>\n

Ne pas d\u00e9finir sa cible est une grosse erreur strat\u00e9gique !<\/p>\n

Alors prenez le temps de le faire correctement.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.11.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162″ header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7″ header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

2 – D\u00e9finir ses objectifs<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.1″ text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Un plan sans objectif n’est qu’une simple to do list sans r\u00e9el int\u00e9r\u00eat.<\/p>\n

Vous devez savoir exactement ce que vous voulez obtenir pour votre gr\u00e2ce \u00e0 votre strat\u00e9gie de communication. Il peut s’agir de visibilit\u00e9, de notori\u00e9t\u00e9, d’image de marque, d’incitation \u00e0 l’achat, etc.<\/p>\n

G\u00e9n\u00e9ralement, les objectifs de votre strat\u00e9gie de communication \u00e9voluent avec votre business.<\/p>\n

On commence par vouloir se faire conna\u00eetre (notori\u00e9t\u00e9), puis on se concentre de plus en plus sur le fait de faire aimer la marque et les produits (image), avant de chercher \u00e0 faire acheter le produit ou le service (vente).<\/p>\n

Ces trois objectifs sont toujours pr\u00e9sents. Ce qui change, c’est la part qu’il occupe dans la strat\u00e9gie.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.11.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#E62162″ header_2_font_size=\u00a0\u00bb18px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_3_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#4EF8C7″ header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_padding=\u00a0\u00bb4%||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

3 – Choisir ses axes de communication<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.1″ text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

De quoi allez-vous parler ? L’\u00e9laboration de votre ligne \u00e9ditoriale<\/strong> va vous permettre d’avoir un massage clair, coh\u00e9rent et pertinent pour votre cible.<\/p>\n

D’autre part, votre charte graphique et votre charte \u00e9ditoriale<\/strong> vont d\u00e9finir les diff\u00e9rentes mani\u00e8res dont votre message va pouvoir \u00eatre diffus\u00e9 que ce soit pour le choix des visuels, ou le choix des mots.<\/p>\n

C’est \u00e9galement \u00e0 cette \u00e9tape que vous allez choisir d’utiliser ou non de recourir au storytelling<\/strong> et de la mani\u00e8re de l’amener. De m\u00eame, vous allez pouvoir expliciter votre pourquoi pour le partager de la meilleure fa\u00e7on, afin d’emporter l’adh\u00e9sion de votre public cible.<\/p>\n

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4 – Choisir ses supports de communication<\/h3>\n

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Allez-vous utiliser des supports de communication papier ? Les m\u00e9dias traditionnels notamment avec des spots publicitaires \u00e0 la t\u00e9l\u00e9vision et\/ou \u00e0 la radio ? Ou opter pour une strat\u00e9gie de contenu<\/strong> ?<\/p>\n

Il est tout \u00e0 fait possible de mixer l’utilisation de ces diff\u00e9rents supports de communication.<\/p>\n

Par exemple, si vous vendez des produits, vous allez accorder une attention particuli\u00e8re au packaging de vos produits (communication print), et d\u00e9velopper votre pr\u00e9sence sur les r\u00e9seaux sociaux<\/a> pour attirer les clients potentiels sur votre boutique en ligne (strat\u00e9gie de contenu).<\/p>\n

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5 – Ecrire son plan de communication et son calendrier \u00e9ditorial<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.1″ text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le plan de communication<\/a> va reprendre tous les \u00e9l\u00e9ments vus pr\u00e9c\u00e9demment et r\u00e9partir les diff\u00e9rentes actions \u00e0 mener dans le temps, \u00e0 la mani\u00e8re d’un r\u00e9troplanning. Vous allez d\u00e9finir une p\u00e9riode de temps pour chaque action et lister les t\u00e2ches \u00e0 accomplir pour atteindre vos objectifs.<\/p>\n

Le calendrier \u00e9ditorial repr\u00e9sente les diff\u00e9rents supports de communication \u00e0 cr\u00e9er et \u00e0 diffuser pour les prochains jours, semaines et mois sur les canaux d\u00e9finis en amont<\/p>\n

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6 – La cr\u00e9ation des supports de communication<\/h3>\n

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Maintenant que vous savez quoi, comment et quand, vous allez pouvoir \u00e0 commencer \u00e0 cr\u00e9er vos diff\u00e9rents supports de communication.<\/p>\n

Il peut s’agir d’une vid\u00e9o de pr\u00e9sentation pour votre site Internet, de vos publications Instagram pour le mois \u00e0 venir ou encore la pr\u00e9paration du shooting photo pour vos fiches produits.<\/p>\n

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7 – Suivre les KPI<\/h3>\n

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Les KPI pour indicateurs cl\u00e9s sont les crit\u00e8res qui vont vous permettre de v\u00e9rifier la progression et l’atteinte de vos objectifs.<\/p>\n

Les KPI \u00e0 suivre d\u00e9pendent des objectifs fix\u00e9s et de la strat\u00e9gie mise en place.<\/p>\n

Toutefois, le retour sur investissement ou ROI est un indicateur \u00e0 suivre syst\u00e9matiquement. Il repr\u00e9sente la part du chiffre d’affaires g\u00e9n\u00e9r\u00e9e gr\u00e2ce \u00e0 votre strat\u00e9gie de communication.<\/p>\n

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Ce qu’il faut retenir sur la Strat\u00e9gie de communication<\/h2>\n

 <\/p>\n

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La strat\u00e9gie de communication est un plan d’actions qui permet de :<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbse faire conna\u00eetre pour gagner en notori\u00e9t\u00e9\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/etoile3.svg\u00a0\u00bb alt=\u00a0\u00bbetoile icone svg\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_max_width=\u00a0\u00bb26px\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_text_color=\u00a0\u00bb#222222″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbse faire aimer pour d\u00e9velopper son image de marque\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/etoile.svg\u00a0\u00bb alt=\u00a0\u00bbmagnetic story bordeaux\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_max_width=\u00a0\u00bb26px\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_text_color=\u00a0\u00bb#222222″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbse d\u00e9marquer de la concurrence pour attirer l’attention\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/etoile2.svg\u00a0\u00bb alt=\u00a0\u00bbetoile icone svg\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_max_width=\u00a0\u00bb26px\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_text_color=\u00a0\u00bb#222222″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbinciter \u00e0 l’achat pour augmenter son chiffre d’affaires\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/etoile3.svg\u00a0\u00bb alt=\u00a0\u00bbetoile icone svg\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_max_width=\u00a0\u00bb26px\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_text_color=\u00a0\u00bb#222222″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.10″ background_image=\u00a0\u00bbhttps:\/\/magnetic-story.com\/wp-content\/uploads\/2021\/07\/left-quote.svg\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb border_radii=\u00a0\u00bboff||||\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb620px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.1″ text_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#1B1C1E\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb link_text_color=\u00a0\u00bb#00258C\u00a0\u00bb header_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px|\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\ud83d\udc49<\/span> <\/span>La strat\u00e9gie de communication<\/span><\/strong> doit faire partie int\u00e9grante de votre strat\u00e9gie business<\/span>. Plusieurs strat\u00e9gies peuvent \u00eatre mises en place, l’important est de trouver celle qui vous correspond et qui saura faire \u00e9cho chez votre client\u00e8le cible. Il est \u00e9galement important de d\u00e9finir un budget de communication<\/span><\/strong>. En principe, il correspond \u00e0 environ 10 % du chiffre d’affaires d’une soci\u00e9t\u00e9.<\/p>\n

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Partagez votre avis en commentaire \ud83d\ude0a<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb%%1%%\u00a0\u00bb icon_color=\u00a0\u00bb#00258C\u00a0\u00bb use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.10″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.9.9″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.9.9″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_css_main_element=\u00a0\u00bb\/*This is just to make the Demo Responsive you may not need it. This will help in re-ordering the Column stacking on Mobile Devices *\/||display:flex;||flex-wrap:wrap;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.9.9″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.11.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#00258C\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

NEWSLETTER<\/strong><\/p>\n

[\/et_pb_text][et_pb_divider _builder_version=\u00a0\u00bb4.9.9″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb210px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_signup provider=\u00a0\u00bbconvertkit\u00a0\u00bb convertkit_list=\u00a0\u00bbMagnetic Story Convertkit|2466749″ layout=\u00a0\u00bbtop_bottom\u00a0\u00bb first_name_fullwidth=\u00a0\u00bboff\u00a0\u00bb last_name_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_fields=\u00a0\u00bbon\u00a0\u00bb success_message=\u00a0\u00bbMerci \ud83e\udd9a On vous donne RDV dans votre bo\u00eete mail !\u00a0\u00bb button_text=\u00a0\u00bb \u00a0\u00bb description=\u00a0\u00bb<\/p>\n

2 mails par mois = 2 fois plus de conseils pour gagner en visibilit\u00e9 et d\u00e9velopper votre business.<\/span><\/p>\n

\u00a0\u00bb first_name_fullwidth_tablet=\u00a0\u00bboff\u00a0\u00bb first_name_fullwidth_phone=\u00a0\u00bbon\u00a0\u00bb first_name_fullwidth_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb last_name_fullwidth_tablet=\u00a0\u00bboff\u00a0\u00bb last_name_fullwidth_phone=\u00a0\u00bbon\u00a0\u00bb last_name_fullwidth_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb admin_label=\u00a0\u00bbInline Email Optin 4 – SamarJ\u00a0\u00bb module_id=\u00a0\u00bbsj-optin-4″ _builder_version=\u00a0\u00bb4.11.1″ form_field_background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb form_field_text_color=\u00a0\u00bb#4EF8C7″ form_field_focus_background_color=\u00a0\u00bb#B1FCE4″ form_field_focus_text_color=\u00a0\u00bb#00258C\u00a0\u00bb form_field_custom_padding=\u00a0\u00bb20px||20px|30px|true|false\u00a0\u00bb header_level=\u00a0\u00bbh1″ header_font=\u00a0\u00bbMontserrat|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#b87afe\u00a0\u00bb header_font_size=\u00a0\u00bb55px\u00a0\u00bb body_font=\u00a0\u00bbMontserrat-reg-Magnetic||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#000000″ form_field_font_size=\u00a0\u00bb16px\u00a0\u00bb use_background_color=\u00a0\u00bboff\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb20px\u00a0\u00bb button_text_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb button_icon=\u00a0\u00bb%%246%%\u00a0\u00bb button_icon_color=\u00a0\u00bb#00258C\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb button_custom_margin=\u00a0\u00bb-73px||||false|false\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10px||||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb35px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb form_field_font_size_phone=\u00a0\u00bb12px\u00a0\u00bb form_field_font_size_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb custom_css_newsletter_fields=\u00a0\u00bbfloat:left;||border-radius:100px !Important\u00a0\u00bb custom_css_newsletter_button=\u00a0\u00bbtop: -70px;||width:50px;||height:50px;||float:right;||border-radius:100px !Important\u00a0\u00bb border_radii_fields=\u00a0\u00bbon|100px|100px|100px|100px\u00a0\u00bb border_width_all_fields=\u00a0\u00bb1px\u00a0\u00bb border_color_all_fields=\u00a0\u00bb#00258C\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_newsletter_fields_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_newsletter_button_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_css_newsletter_button_phone=\u00a0\u00bbwidth:100%;||border-radius:100px !Important;\u00a0\u00bb][et_pb_signup_custom_field field_id=\u00a0\u00bbrgpd\u00a0\u00bb field_title=\u00a0\u00bbRGPD\u00a0\u00bb field_type=\u00a0\u00bbcheckbox\u00a0\u00bb checkbox_options=\u00a0\u00bb%91{%22value%22:%22En cochant cette case, je consens \u00e0 re\u00e7evoir des emails occasionnels de la part de Magnetic Story%22,%22checked%22:0,%22dragID%22:-1}%93″ _builder_version=\u00a0\u00bb4.9.9″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb predefined_field=\u00a0\u00bbrgpd\u00a0\u00bb][\/et_pb_signup_custom_field][\/et_pb_signup][et_pb_code _builder_version=\u00a0\u00bb4.9.10″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n